By Ishbel Macleod Forest, the pro-tobacco consumer group, will appeal a decision by the ASA that stated that a Department of Health ad is not misleading. According to Forest the advertisement – which featured a tumour growing as a man smoked a cigarette – was misleading because it was based on a statement that was tentative not categorical. The ruling yesterday (30 July) followed an 18-month investigation, during which the ASA’s executive team recommended three times that Forest’s complaint be upheld and the advertisement withdrawn. Simon Clark, director of Forest, said: “The decision is inexplicable. Not only have ASA Council members ignored the Read full story › Source: The Drum...
Read MoreStudy finds 25% of consumers are drinking fewer fizzy drinks than they were six months ago. Read full story › Source: Marketing Week...
Read MoreBy Ishbel Macleod Searchmetrics has appointed Jordan Koene, eBay’s global head of SEO and content development to its team. Koene will work with enterprise businesses, helping them understand and plan how to maximize the value of search in their marketing mix with the help of Searchmetrics’ technology. Koene, who used Searchmetrics Suite software whilst at eBay, said, “I know Searchmetrics and its products very well already. I have been very impressed with the company’s technology and the data and insights it can deliver. The company is on a big growth curve right now and it feels like a very exciting time to join the Read full story › Source: The Drum...
Read MoreSuccess provides confidence to be more experimental in marketing McVitie’s brands. Read full story › Source: Marketing Week...
Read MoreBy Arif Durrani Stewart Easterbrook, the former chief executive of Starcom MediaVest Group turned European digital leader, is leaving the agency network after 17 years. Read full story › Source: Campaign...
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