Posts made in September, 2014

on Sep 30, 2014

By Noel Young Piers Morgan has bounced back into the front line of American media as Editor-at-Large of Mail Online. Piers, “one of the best known journalistic faces on both sides of the Atlantic” as MailOnline puts it, joins from CNN where he was host of Piers Morgan Live from 2011 until 2014. He had been a surprise choice to replace Larry King as CNN’s primetime talkshow host but the show was cancelled in February as ratings slipped following a campaign for stricter US gun controls. Hundreds of thousands of people signed a petition calling for Morgan Read full story › Source: The Drum...

on Sep 30, 2014

By Jessica Davies eBay has promoted Jean-Baptiste Goux to the role of head of programmatic advertising, replacing Guy Jones who has left to become head of commercial strategy at Immediate Media. In this new role Goux will be responsible for driving the growth in eBay Advertising’s programmatic platform, which the company claims has doubled in the last 12 months. He will also work closely with eBay’s direct sales agency Ad2One, which this week has launched a premium marketplace, powered by AppNexus, to offer buyers programmatic access to trusted premium inventory. Goux joined the eBay Advertising team in 2012 as advertising yield manager in the Read full story › Source: The Drum...

on Sep 30, 2014

By John McCarthy New Covent Garden Soup has announced it will be the new sponsor of the ITV London Weekday Weather. The soup brand saw the weather spot as a vital as the perfect oppertunity to sell its products which perform better in periods of dropping temperatures. The five and 10 second idents will feature raining tomatoes and peas to help to reinforce the brand’s pledge of using fresh vegetables. The sponsorship deal will run from the beginning of October to the 31 March 2015 on ITV weather which is broadcast 23 times weekly reaching an average of 2.1 million viewers per show. Each clip will Read full story › Source: The Drum...

on Sep 30, 2014

Marketing boss outlines pan to harness the power of user-generated content to boost customer engagement. Read full story › Source: Marketing Week...

on Sep 30, 2014

By Noel Young In spinning off its PayPal division, Bloomberg said eBay was heeding demands by activist shareholder Carl Icahn and “giving the business independence it can use to contend with rising competition from Apple and Google.” But last night the speculation was that the split might put the pieces in play – with Google bidding for Pay Pal. One figure mentioned: around $60 billion. Another possible acquirer: : the flush with cash Alibaba Group which has just pulled off a record U.S. trading debut and is on the hunt for deals, said Read full story › Source: The Drum...