Posts made in September, 2014

on Sep 30, 2014

By Noel Young EBay is spinning off its PayPal division. Bloomberg said it the company was heeding demands by activist shareholder Carl Icahn and “giving the business independence it can use to contend with rising competition from Apple and Google.” EBay and PayPal will become independent companies in 2015, the California-based company said in a statement today. Chief Executive Officer John Donahoe, who said in March a full separation was “not a good idea,” won’t have an executive role in the businesses. An independent PayPal, could fetch about $47 billion based on rivals’ valuations, said Bloomberg. It would have more latitude to Read full story › Source: The Drum...

on Sep 30, 2014

By John McCarthy An adrenaline-junkie teenager famous on Instagram for scaling the dizzying heights of New York buildings has been arrested by the NYPD after officers used the pictures as evidence of trespassing. The unnamed teen, who has just under 8,000 Instagram followers on his account called ‘demidism’ has been reigned in by police for his climbs, being charged with trespassing and reckless endangerment. The self-professed “urban historian” grabbed the attention of social media users after he climbed the 1,398 feet 432 Park Avenue structure, New York’s second-tallest building – however his snaps also brought the NYPD to his doorstep. The arrest, which was first spotted Read full story › Source: The Drum...

on Sep 30, 2014

By Staff Writer Day Three of this year’s Advertising Week New York, and the panel sessions continue to come thick and fast. Here’s a look at some of The Drum’s choices for sessions taking place during the day to try and catch – check out the live stream within our dedicated online hub if you can’t make it along. 9am: Fast Company One on One: Yannick Bolloré, Times Centre Stage Yannick Bolloré, global chairman and CEO of Havas Group speaks for the first time in the US, and will be interviewed by Noah Robischon, executive editor of Fast Company. 10am: Sight, Sound and Read full story › Source: The Drum...

on Sep 30, 2014

By James Doleman Halifax has announced a digital extension of its ‘Make Your Move’ campaign in partnership with MEC. The initiative, aimed at both first-time buyers and home movers, will use Google Maps to display expandable display ad formats to provide potential home buyers targeted information on 20 local services, such as schools, hospitals and cafes, around the property they are looking to purchase. Rachael Boughen, senior marketing manager at Halifax, said: “Partnering with Google enables us to present consumers with useful, relevant content at key moments of their property search” adding: “with such a targeted campaign, we’re able to enhance and add value Read full story › Source: The Drum...

on Sep 30, 2014

By Gillian West Japanese sports lifestyle brand Onitsuka Tiger has named Love as its global lead agency following a three-way pitch that included agencies from Copenhagen and Madrid. Lisa Hogg, head of brand manager for Onitsuka Tiger, said the brand was looking for a “partner that could work with us to take the Onitsuka Tiger brand to the next level” and that Love’s platform idea “will provide endless engagement opportunities across all channels to tell our story”. Trevor Cairns, Love CEO, who spent 13 years at Nike and spent time as global CMO for Umbro when it was a Nike Inc. subsidiary brand, commented: “The Read full story › Source: The Drum...