Posts made in September, 2014

on Sep 30, 2014

By Gillian West National fundraising charity for art The Art Fund has partnered with Caffѐ Nero to introduce coffee drinkers to the benefits of its National Arts Pass. The partnership, brokered by creative agency 101, is rolling out in all 560 Caffѐ Nero outlets nationwide offering customers a three-month National Art Pass for £10 which gives them free access to over 220 museums and galleries nationwide and well as 50 per cent off major exhibitions as long as they register a limited edition gift card. The Art Fund’s director of marketing and membership, Carolyn Young, commented: “Strategic partnerships are an opportunity to gain access to Read full story › Source: The Drum...

on Sep 30, 2014

By Ishbel Macleod Peugeot has used The Weather Channel’s native ad platform, Branded Backgrounds, to create a campaign for the car manufacturer’s new 308 model. Set to launch on 1 October and run for two months, the campaign sees The Weather Channel working collaboratively with creative agency Havas EHS to build the branded backgrounds for the campaign. Melanie Kent, head of media and integration at Peugeot UK, said: “With the launch of the new Peugeot 308 this year we sought to reach a broad audience, and in the UK, given the weather is the most talked about subject, we felt an alliance with The Weather Read full story › Source: The Drum...

on Sep 30, 2014

By Natalie Mortimer Underwear brand Sloggi has partnered with singer Kylie Minogue to launch its autumn/winter 2014 campaign. The campaign will launch in Luxembourg, Holland, Belgium, Sweden and Denmark, with Norway and German set to follow in spring/summer 2015. The rest of Europe, including the UK, and Australia will follow shortly after. “We are very proud to link with Kylie Minogue, a strong, beautiful artist bursting with energy,” said Roman Braun, global head of brand Sloggi. “Her creativity and artistic independence have gained her millions of fans around the world, just like Sloggi, which is one of the world’s top brief brands. And just like us, Read full story › Source: The Drum...

on Sep 30, 2014

By James Doleman The head of UK press regulation Sir Alan Moses has urged the Sunday Mirror to respond quickly to his request for information over the “subterfuge” it used to obtain a story about a sexting minister. Brooks Newmark, the minister for Civil Society resigned after the Sunday tabloid revealed he had sent an explicit picture of himself via Twitter to a male journalist posing as 22 year-old woman. After it emerged that the story came as a result of a fake Twitter account Sir Alan Moses, the head of the Independent Press Standards Association (IPSO) said that the Sunday tabloid: “Will have to Read full story › Source: The Drum...

on Sep 30, 2014

By Gillian West JDO Brand Design and Innovation has announced that it is to open an office in Singapore. JDO Asia will act as a hub for the creative agency giving it a local presence as well as putting feet on the ground in Asia. “We’ve been watching our business in Asia Pacific and specifically in Singapore for some time and feel that now is the right time to launch,” explained Tim Jebb, JDO founder and principal. Tasked with heading up the office is former brand development and design manager at Heineken Asia Pacific, Tim Begent, who had previously been JDO’s client on the Tiger beer Read full story › Source: The Drum...