Posts made in October, 2014

on Oct 31, 2014

By Staff Writer A Virgin Galactic spacecraft designed for commercial space travel has crashed on a test flight, killing one of the pilots and seriously injuring another. SpaceShipTwo, intended for Sir Richard Branson’s ambitious space tourism project, was carrying out a test flight over California’s Mojave Desert when a “serious anomaly” occured, the company said. According to widespread media reports, one pilot was found dead on the scene by rescuers while another, who is said to have ejected from the craft using his emergency parachute, was airlifted to hospital with serious injuries. Virgin Group founder Sir Richard tweeted: “Thoughts with all @virgingalactic & Scaled [the pilots’ Read full story › Source: The Drum...

on Oct 31, 2014

By Gillian West Ford Motor Company has teamed up with the director of ‘The Fast and the Furious’ chain Rob Cohen to create a pan-European film for the all-new Mondeo. Part of a 360 creative campaign the film shows the Mondeo coming to the rescue of a small plane with the runway lights fail and remote airfield is plunged into darkness. Roelant de Waard, vice president, marketing, sales and service, Ford of Europe, said though “customers hopefully won’t need to help land a plane using Ford Dynamic LED headlight technology” they will appreciate the “smart technologies that deliver everyday benefits”. Conceived and produced by Blue Hive, Read full story › Source: The Drum...

on Oct 31, 2014

By Claire Snare Come one, come all to the hive of marketing industry gossip that is The Drum’s Vibrator. Every two weeks, our girl about town Claire Snare shares the news from the media and marketing scene that doesn’t make the headlines. This column’s favourite celeb, The Hoff, features once again this fortnight. Seriously, the man is so enamoured with the industry that he should set up his own agency. Also, an agency boss reveals why honesty isn’t always the best policy when trying to pitch for business in the first of what promises to be a series of enlightening vignettes – ‘Things we Read full story › Source: The Drum...

on Oct 31, 2014

By Staff Writer Welcome to The Drum’s Brand Vine chart, in association with Brands on Vine, a rundown of the latest Vines created by global brands. The chart is ranked on the number of loops generated by brands on the video sharing service each week. This week Fast and Furious 7 took the number one spot thanks to a teaser Vine of the new movie featuring some seriously fast – and furious – cars. The return of actor Vin Diesel increased the brand’s loop count by 387.07 per cent. It sits on over 464,000 loops. Next, an athletic slam dunk from basketball team the Glasgow Rocks took Read full story › Source: The Drum...

on Oct 31, 2014

By Seb Joseph Sport England is launching a campaign to encourage women to be more active. The “This Girl Can” push launches in January and will look to break down the attitudinal barriers stopping women exercising. Of the 9.4 million 14-40 year old women in the UK, 7.1 million (75%) would like to lead a more active lifestyle but are being stopped by several concerns, according to a study by Sport England. A fear of being judged on their appearance and on the perception they would rather spend time on themselves than with their families, are two major issues raised that the campaign will try Read full story › Source: Marketing Week...