Posts made in February, 2015

on Feb 28, 2015

By Gillian West TV viewing has fallen by 4.5 per cent according to the latest Broadcasters’ Audience Research Board (BARB) figures. Total daily TV viewing in the UK during 2014 averaged at three hours, 44 minutes and 30 seconds per person, a drop of 10 minutes and 30 seconds per day from 2013, with the drop in TV set viewing to blame. The figures revealed that viewing on other screens such as tablets, smartphones and laptops grew 17 per cent year on year. However, though viewing on TV sets declined the figures showed that TV sets remained the UK’s screen of choice with Read full story › Source: The Drum...

on Feb 28, 2015

By Gillian West Apple chief Tim Cook has defended the “basic human right” of privacy and that too much personal information is being “trafficked around” with consumers not fully understanding what is going on. Speaking to the Telegraph during a tour of Europe and Israel, Cook said that the public should not accept “the government or a company or anybody” having access to private information. “This is a basic human right. We all have a right to privacy. We shouldn’t give it up. We shouldn’t give in to scare-mongering or to people who fundamentally don’t understand the details,” he continued. “History has taught Read full story › Source: The Drum...

on Feb 28, 2015

By Gillian West McDonald’s compared its Big Mac ingredients to iconic films in its Oscars ad spot last weekend. Set to the soundtrack of many a movie – Debussy’s ‘Clair de lune’ – the simple ad likens movies such as King Kong, ET, Jaws and The Silence of the Lambs to the fast food chain’s signature burger. The reminder that ‘Lovin’ takes the right ingredients’ might be minimalist but we think McDonald’s played a winner with this one. Advertising Agency: Leo Burnett, Chicago, USA Chief Creative Officer: Susan Credle Executive Creative Director: John Hansa Creative Directors: Tony Katalinic, Colin Selikow, Vincent Cook Associate Creative Directors: Chris Walker, Alan Shen Head of Read full story › Source: The Drum...

on Feb 28, 2015

By Gillian West Channel 4 and Chris Evans are to bring 90s entertainment show TFI Friday back to celebrate its 20th anniversary. Reports suggest a plans for a 90-minute show in June are underway. Last year Evans confirmed he had been approached about reviving TFI Friday for a ” 20th anniversary show and/or run”. At the time he said: “I was completely bang up for it until I did the maths last week and had to phone them and say it’s only 19 years next year, it’s actually 20 years the year after. I think they still want to go for it and Read full story › Source: The Drum...

on Feb 28, 2015

By Gillian West TalkTalk has emailed its customers to warn that hackers have managed to steal account numbers and names from the company’s database. The email states that scammers are using the stolen data to trick customers in to handing over bank details. The theft was uncovered following a sudden rise in complaints about scam calls between October and December 2014. “We have concluded a thorough investigation working with an external security company, and we have become aware that some limited non-sensitive information may have been illegally accessed in violation of our security procedure,” confirmed a TalkTalk spokesperson. “We are aware of a Read full story › Source: The Drum...