Posts made in February, 2015

on Feb 27, 2015

By Minda Smiley Lipton uses the 1966 song “Tiny Bubbles,” performed by American Authors, in its latest spot to promote its new sparkling iced tea. The ad features everyday scenarios that “show how blending the worlds of tea and tiny bubbles can provide a refreshingly uplifting experience.” Besides the video, the campaign also includes consumer activations and digital content. The spot, produced by DDB New York, will premiere across numerous prime time and specialty networks on Monday 2 March. Read full story › Source: The Drum...

on Feb 27, 2015

By Minda Smiley Since conversations on social media exploded on Thursday evening after a Scottish woman named Caitlin McNeill posted a photo of the white and gold or blue and black dress on Tumblr, it has gotten more than 1.5m mentions in online conversations, according to Brandwatch. In fact ‘the dress’ became one of the most talked about issues on social media yesterday, which prompted The Drum to invite Brandwich to give their insights. One of the top hashtags was “#TheDress,” with more than 566,000 tweets and retweets. Out of the more than 1.5m mentions, Brandwatch took a sampling to find that 52 per cent Read full story › Source: The Drum...

on Feb 27, 2015

By Nesh Pillay The Columbia Journalism Review has reported that popular coffee chain, Starbucks, is opening its own media company that will focus on producing long-form documentaries, focusing on social justice issues. The news was first broken yesterday by veteran Washington Post reporter, Rajiv Chandrasekaran, on Twitter when he announced that he would be leaving The Post to pursue the project with Starbucks. Big personal news: I’m leaving @washingtonpost to form a media co that will create and produce social-impact content w/ @Starbucks — Rajiv Chandrasekaran (@rajivscribe) February 26, 2015 Chandrasekaran told The Post that the move Read full story › Source: The Drum...

on Feb 27, 2015

By Minda Smiley The International Federation of the Phonographic Industry (IFPI) has confirmed that Friday will be the international day for new music releases. The change was in part spurred by Beyonce’s surprise album release in late 2013, according to Billboard. As of now, release days vary from country to country. This has caused frustration amongst consumers when fans in different parts of the world have access to new music before them. IFPI said the move will also help artists who want to use social media to promote their new music while creating a sense of occasion around new releases. The change will also help Read full story › Source: The Drum...

on Feb 27, 2015

By Nesh Pillay Just minutes after the announcement of the death of Leonard Nimoy, best known for playing Spock on Star Trek, Twitter erupted with thousands of tweets, further solidifying the platform’s ability to break news almost instantly. Nimoy gained both popularity and a cult-following, playing first officer of the Starship Enterprise in the late sixties. Regardless of the time that has passed between the original Star Trek and now, Nimoy’s fan-base has remained dedicated, reacting to his passing on Twitter. Leonard Nimoy: that voice. https://t.co/ujE1B19ZV2 — Jeff Gordinier (@JeffGordinier) February 27, 2015 RIP Leonard Nimoy. So many Read full story › Source: The Drum...