By Minda Smiley

Since conversations on social media exploded on Thursday evening after a Scottish woman named Caitlin McNeill posted a photo of the white and gold or blue and black dress on Tumblr, it has gotten more than 1.5m mentions in online conversations, according to Brandwatch.

In fact ‘the dress’ became one of the most talked about issues on social media yesterday, which prompted The Drum to invite Brandwich to give their insights.

One of the top hashtags was “#TheDress,” with more than 566,000 tweets and retweets. Out of the more than 1.5m mentions, Brandwatch took a sampling to find that 52 per cent Read full story ›

Source: The Drum