Posts made in March, 2015

on Mar 31, 2015

By Minda Smiley Non-profit Tie The Knot has announced a campaign called ‘Supreme Save the Date’ that gives same-sex couples the opportunity to customize and send an actual save the date card to a Supreme Court Justice of their choice. The initiative comes ahead of The Supreme Court’s upcoming marriage equality decision set for later this year. In an effort to create awareness and action for marriage equality, the campaign aims to bring attention to the 14 states that still do not have marriage equality and show The Justices just how many couples are still waiting to get married. Later this spring, the ‘Save The Date Read full story › Source: The Drum...

on Mar 31, 2015

By John McCarthy This slot, which was created by BBH London for St John Ambulance and teaches parents how to stop babies from choking, was released in February. It takes the Ad of the Day slot over a month later, upon today’s news it has been credited with saving the lives of at least 36 children. The animated ad features the voice talent of David Mitchel, Johnny Vegas, Sir John Hurt and David Walliams, each playing a memorable “small miscellaneous object”. Credits Creative team Matt Moreland Chris Clarke Rob Ellis Alex Ball Creative directors Matt Doman Ian Heartfield Strategy director Rowenna Prest Business lead Paul Matuszczyk Team director Leo Sloley Producer Rachel Hough Assistant producer Vaia Ikonomou Production company Academy Directors Si & Ad Producer Dom Thomas DoP Tristan Read full story › Source: The Drum...

on Mar 31, 2015

By Minda Smiley Boston-based diamond manufacturer and jewelry-design company Hearts On Fire has chosen TBWAChiatDay NY for its first lead agency partnership. A global brand campaign will launch later this year. Hearts On Fire items are sold in more than 500 retail locations in 32 countries. Caryl Capeci, chief marketing officer of Hearts On Fire, said: “We are increasing our investment in all consumer marketing efforts, both for the brand overall and to support our independent retail partners. Our new global advertising campaign will raise the visibility and create excitement for the brand worldwide.” TBWAChiatDay NY CEO Rob Schwartz said: “We found a kindred spirit with Read full story › Source: The Drum...

on Mar 31, 2015

By Jennifer Faull O2 chief executive Ronan Dunne believes that a generation of leaders have failed to leverage the power of their brands to positively contribute to society. Speaking at The&Partnership ‘Advocacy is the New Advertising’ event in London, Dunne said: “Millenials have a different attitude to the balance of doing well and doing good. People of my generation think you do well first and then you do good. The younger generation are clear that you do them in pararell.“ Dunne claimed that over the past decade leadership in the corporate private sector has “fundamentally failed”. “We have been found out as a generation of leaders Read full story › Source: The Drum...

on Mar 31, 2015

By John McCarthy Google Maps has released a highly playable PacMan game, effectively enabling users to dodge Inky, Blinky, Pinky and Clyde in a street of their choosing. By searching a particular area in Google Maps (The Drum recommends gridlocked streets) users can turn the high street into a PacMan level, complete with Pac-Pellets and predatory ghosts. Upon selecting an area, users can enter PacMan mode by selecting a prompt at the bottom left of the screen. The feature is part of Google’s annual April Fools Day hoax. Check out last year’s top pranks here. Read full story › Source: The Drum...