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A generation of leadership has failed to use brand power to do good, says O2 boss

on Mar 31, 2015 | 0 comments

By Jennifer Faull

O2 chief executive Ronan Dunne believes that a generation of leaders have failed to leverage the power of their brands to positively contribute to society.

Speaking at The&Partnership ‘Advocacy is the New Advertising’ event in London, Dunne said: “Millenials have a different attitude to the balance of doing well and doing good. People of my generation think you do well first and then you do good. The younger generation are clear that you do them in pararell.“

Dunne claimed that over the past decade leadership in the corporate private sector has “fundamentally failed”.

“We have been found out as a generation of leaders Read full story ›

Source: The Drum