By John McCarthy

This slot, which was created by BBH London for St John Ambulance and teaches parents how to stop babies from choking, was released in February.

It takes the Ad of the Day slot over a month later, upon today’s news it has been credited with saving the lives of at least 36 children.

The animated ad features the voice talent of David Mitchel, Johnny Vegas, Sir John Hurt and David Walliams, each playing a memorable “small miscellaneous object”.

Credits

Creative team
Matt Moreland
Chris Clarke
Rob Ellis
Alex Ball

Creative directors
Matt Doman
Ian Heartfield

Strategy director
Rowenna Prest

Business lead
Paul Matuszczyk

Team director
Leo Sloley

Producer
Rachel Hough

Assistant producer
Vaia Ikonomou

Production company
Academy

Directors
Si & Ad

Producer
Dom Thomas

DoP
Tristan Read full story ›

Source: The Drum