By Tony Connelly Adblock Plus is turning to the advertising and publishing industries which have suffered at the hands of its software in an effort to create an independent review board tasked with deciding which ads will avoid the chop. The world’s most popular browser extension for blocking advertisements asked developers, publishers and even advertisers to help decide which ads to be included into its Acceptable Ads programme. The programme initially launched in 2011 and sets out criteria defining which ad formats are reasonable and non-intrusive, allowing advertisers to abide by them so that they can apply to have some or all of their ads Read full story › Source: The Drum...
Read MoreBy Matt Boffey Every Wednesday, London Strategy Unit’s Matt Boffey reads one of the most influential books from the world of innovation, marketing or creativity so you don’t have to. In today’s Booknote, he reviews Susan Pinker’s ‘The Village Effect: Why Face-to-Face Contact Matters’. Why have we chosen this book? Because despite the fact we’re communicating more than ever, we’re having fewer and fewer meaningful interactions. Humans have evolved to be highly social animals, but our electronic devices are starting to interfere with our biological need for human contact. Continuing down this path means more than missing out on pints down the local pub – Read full story › Source: The Drum...
Read MoreBy Gillian West BBDO New York has created a mockumentary-style spot to support Snickers new ‘Hunger Bars’ push. Crowned US Ad of the Week, the spot follows Snickers’ decision to change the logo on the candy bar to reflect common hunger symptoms including Sleepy, Feisty, Loopy, Spacey and more, forming part of the brand’s on-going ‘You’re not you when you’re hungry’ campaign. The spot show how Snickers has solved the hunger problems of those dialling its 1-844-Hunger-Bar helpline where an operator determined each symptom sending a corresponding hunger bar via bike messenger. Credits Agency: BBDO New YorkAgency Website: https://www.bbdo.com/Chief Creative Officer, BBDO Worldwide: David LubarsChief Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Nescafé is the latest brand to experiment with 360-degree video, offering fans a virtual tour of its farms through a series of specially filmed interactive spots. Using the latest version of Google Cardboard, the clips are viewable in 13 countries and allow users to watch the harvest of coffee cherries in Brazil from a variety of angles. The interactive creative can also be experienced on YouTube and aims to start conversations around how the brand is helping its global network of farmers via its Famer Connect initiative. The launch follows the Nestlé-owned food giant’s announcement that it was to become <a target=_blank Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Airbnb has bought small product design firm Lapka, which builds products for “self-care and mind harmony”. The Russian- founded company now based in San Francisco has developed a variety of products such as a radiation sensor, EMF sensor and a breathaliser, although the consultancy refers to them as “a token, charm or talisman, not a device” in a blog post announcing the news. Lapka, founded by chief executive and creative director Vadik Marmeladov, is keeping quiet about how Airbnb might use its serves but said that: “I am super excited for Lapka to join Airbnb. Both companies share an extreme Read full story › Source: The Drum...
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