Adblock Plus is turning to the advertising and publishing industries which have suffered at the hands of its software in an effort to create an independent review board tasked with deciding which ads will avoid the chop.
The world’s most popular browser extension for blocking advertisements asked developers, publishers and even advertisers to help decide which ads to be included into its Acceptable Ads programme.
The programme initially launched in 2011 and sets out criteria defining which ad formats are reasonable and non-intrusive, allowing advertisers to abide by them so that they can apply to have some or all of their ads Read full story ›
Source: The Drum
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