By Natalie Mortimer Dulux has turned to blogging for its latest campaign which sees 12 lifestyle bloggers try out its recently revamped augmented reality app. The app gives amateur and professional decorators the tools to try out colour and decorating techniques in real-time on a smartphone or tablet before purchasing. The recent update allows ideas to be saved to a virtual scrapbook and the ability to order tester pots from the app. For the blog and content partnership Dulux worked with Collective, through Mediacom, to see the influencers trial the mobile app and create relevant content on topics ranging from DIY projects, remodelling and Read full story › Source: The Drum...
Read MoreBy Seb Joseph Belvedere is open to striking more product placement deals in order to generate greater brand awareness after hailing the success of its appearance in the latest James Bond film – Spectre. The premium vodka is in the midst of its marketing for the 24th film in the franchise, celebrating its launch this week with a screening of its own in London. It’s the first time Belvedere has paid to be in a film of this scale and while the tie-up is “exceeding expectations” six weeks in, president Charles Gibb said it will wait until early next year to decide whether Read full story › Source: The Drum...
Read MoreBy Direct Marketing News A recent GAO report charged that USPS fell short in its delivery reporting methods. Read full story › Source: DM News...
Read MoreBy Direct Marketing News Marketers who fail to acknowledge personalization and preferences end up digging their own grave. Read full story › Source: DM News...
Read MoreBy John McCarthy The Scottish Labour Party has culled a video spearheading its campaign to reclaim the nation from the SNP’s control in the 2016 election under new leader Kezia Dugdale. Carrying sentiment from the new Scottish Labour leader, the video, now removed from the party’s official YouTube channel, claimed that Labour was working “for the next genertaion”. The video was unveiled to a room of sniggering journalists and party supporters on Friday at the Scottish Labour conference in Perth. The production, which fired disjointed text at readers, invoked mockery with SNP leader Nicola Sturgeon also getting in on its criticism. <p dir="ltr" lang="en" Read full story › Source: The Drum...
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