By Tony Connelly Online dating site eHarmony is launching an integrated marketing campaign to mark the tradition of female proposals on leap years. The ‘Leap of Faith’ campaign shows a woman named Caroline popping the question to her unsuspecting partner Neal, who she met on the site. The two 30 second ads, which will be shown tonight (29 February), were shot live with Neal believing he and Caroline are part of the background for a new eHarmony ad. But the advert was a set-up, allowing cameras to capture Neal’s reaction as Caroline proposed, offering him a book with a picture of their baby holding a sign Read full story › Source: The Drum...
Read MoreBy Tony Connelly Jeep is continuing its partnership with Warner Bros’ highly anticipated movie Batman v Superman: Dawn of Justice with a new interactive ad campaign tying thw film and its Renegade SUV model. The link-up with Warner Bros kicked off with a new Jeep ad which showed Ben Affleck, who plays Bruce Wayne in the film, driving through the streets of Metropolis in a Jeep Renegade SUV model. Now Jeep UK has collaborated with the filmmakers to launch a the online ad campaign in which superhero fans choose their allegiance to Batman or Superman. The ‘Battle of the Renegades’ sees viewers attempt to Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow The Smalls – an online community of 13,000 filmmakers that offers clients a unique way to commission short form content – has appointed Buzzfeed’s David Pugh-Jones to the newly created role of commercial director and secured major funding on the back of its 350 per cent year-on-year growth in 2015. David Pugh-Jones was previously director of brand strategy, Europe at BuzzFeed. Prior to Buzzfeed, Pugh-Jones spent 10 years with Microsoft’s Global Advertising division. The Smalls have said his appointment is indicative of a clear ambition of the company’s international growth plans over the coming years. His role will be to define Read full story › Source: The Drum...
Read MoreBy Tony Connelly The United States Soccer Federation unveiled its first major rebranding in over a decade today (29 February) in a guerrilla marketing style launch that bypassed traditional news media in favour of virtual reality. The long awaited unveiling of the US soccer national governing body’s new crest was made in an unorthodox approach involving Google Cardboard to deliver a virtual reality promotional video. To mark the first significant rebrand to its crest since 1995 US Soccer surreptitiously delivered packages containing Google Cardboard and a US Soccer Federation scarf to around 8,000 registered club supporters as well as an additional 2,000 development academy players Read full story › Source: The Drum...
Read MoreBy Tony Connelly The United States Soccer Federation unveiled its first major rebranding in over a decade today (29 February) in a guerrilla marketing style launch that bypassed traditional news media in favour of virtual reality. The long awaited unveiling of the US soccer national governing body’s new crest was made in an unorthodox approach involving Google Cardboard to deliver a virtual reality promotional video. To mark the first significant rebrand to its crest since 1995 US Soccer surreptitiously delivered packages containing Google Cardboard and a US Soccer Federation scarf to around 8,000 registered club supporters as well as an additional 2,000 development academy players Read full story › Source: The Drum...
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