Posts made in August, 2016

on Aug 31, 2016

By Jennifer Faull Unilever has rolled out a campaign to tie the ‘social good’ work that its individual brands such as Dove and Persil have been doing back to the parent company. Called ‘Bright Future’, the campaign centers on a film which shows a young girl talking about changes happening in the world. The dialog is coupled with text on-screen to show exactly what Unilever’s brands have contributed. For example, as the girl says “our basic needs are no longer needs” the Domestos logo appears with a stat that it has helped five million people to access toilets. Other brands to feature in Read full story › Source: The Drum...

on Aug 31, 2016

By Minda Smiley Instead of using scare tactics to warn the public about the dangers of downed power lines and gas leaks, Puget Sound Energy is spreading its safety messages with the help of some stop-motion characters who know a thing or two about what to do in dangerous situations. Created by DNA Seattle and Portland-based animation studio House Special, the campaign has been voted by readers as US Creative Work of the Week. In one video, a Sasquatch roaming the forest late at night quickly turns into a ‘Safesquatch’ when he spots a downed power line underneath a tree. After letting out a loud Read full story › Source: The Drum...

on Aug 31, 2016

By Kyle O'Brien Due to her exceptional leadership on Publicis Seattle’s T-Mobile business, the agency has promoted Melissa Nelson to the new position of president. Nelson had been named executive vice president & managing partner for the marquee T-Mobile business in December 2015, and this promotion helps solidify the relationship between the agency and the communications brand. “Melissa’s leadership on T-Mobile and her passion for their brand and business will be enriched in her new post,” shared Andrew Bruce, Publicis Worldwide North America CEO, to whom Nelson will be reporting. “Additionally, now her expertise and leadership will extend to all clients and the talented individuals Read full story › Source: The Drum...

on Aug 31, 2016

By Adam Flomenbaum Cast Q&As via social media was a thing, and then it wasn’t. They were cumbersome to conduct, hard to follow in real-time, and not very entertaining after the fact. Then Facebook Live came along and changed that. Earlier today, the cast of Netflix’s latest breakout hit ‘Stranger Things’ – including Noah Schnapp (Will), Millie Bobby Brown (Eleven), Gaten Matarazzo (Dustin), Caleb McLaughlin (Lucas), and Natalia Dyer (Nancy) – visited Facebook Media Central to play 80’s trivia and answer fan questions. Critics have compared the show (favorably) to 80’s movies, and during the Live session, the cast confirmed that they prepared for their roles Read full story › Source: The Drum...

on Aug 31, 2016

By Kyle O'Brien An unlikely pairing of Michelle Obama and Nick Offerman finds the comic actor and the First Lady getting on the same page to push forward Obama’s “Let’s Move!” initiative through a hilarious “History of Exercise” video on Funny or Die. The video, in honor of the 60th anniversary of the President’s Council on Fitness, Sports & Nutrition, was put together by SS+K and features Offerman, sans mustache, re-creating the exercise trends of the ’50s through the present day to show that anyone can go from #0to60 to accelerate their healthy living goals. The video starts with Offerman in a gray Read full story › Source: The Drum...