Posts made in August, 2016

on Aug 31, 2016

By Tony Connelly Recruitment company Hays has appointed Pitch to help it activate its partnership with Manchester City Football Club. Pitch will help amplify the partnership across web and social media platforms through the ‘Match Your Ambition’ campaign which was created collaboratively between Hays and Pitch and features the club’s players and staff in the activations. Pitch’s creative team and design studio will create the visual assets throughout the season to amplify the message across Hays’ owned social media platforms. Emma Renaudon-Smith, group brand and sponsorship director at Hays, said: “. The strength of our brand on social media, particularly LinkedIn, means that we Read full story › Source: The Drum...

on Aug 31, 2016

By Rebecca Stewart The second season of Netflix favourite Stranger Things is poised to debut in 2017, with the simple teaser ad for the show stealing The Drum’s Ad of the Day crown. Set against the backdrop of the 80s, the second series of the supernatural drama will see the eerie storyline from the first season continue. The mysterious synth-soundtracked ad promoting the Netflix Original sees the show’s title sequence interlaced with what appear to be episode titles for the new nine-part series, including ‘Madmax’, ‘the pumpkin patch’ and ‘the lost brother’ The show’s creators, The Duffer Brothers, previously hinted that there would be a Read full story › Source: The Drum...

on Aug 31, 2016

By Jonathan Hemus Today’s news that Dropbox hackers stole 68 million passwords and last week’s reports that the iPhone could be hacked with a single click are the latest cyber security challenge to face major brands. Knowing what to say and when is one of the biggest challenges for any brand which discovers that it has been hacked. When Sony remained tight lipped in the aftermath of a cyber attack on its PlayStation Network it was castigated for withholding important information from its customers. When Talk Talk quickly went public, it was criticised for its Read full story › Source: The Drum...

on Aug 31, 2016

By John McCarthy Out of home advertising company Clear Channel International (CCI) has appointed Cadi Jones to its newly created title of commercial innovation director. She is tasked with handling CCI’s global programmatic advertising strategy and the development of its digital expansion in the role, drawing from her experience at the Pangaea Alliance as global sales director and Yahoo as audience and programmatic director Northern Europe. Reporting to Stefan Lameire, CCI chief customer and revenue officer, she will lead a multi-market team to deliver the programmatic offering from the headquarters in London. Lameire said: “With a wealth of experience from the digital media space, Cadi will Read full story › Source: The Drum...

on Aug 31, 2016

By The Drum As a great creative you always need to be up to something and doing stuff. Never stop. I’m always collecting things. There is a difference between people who are doing stuff all the time, who are always up to something, using what they have found, what they have seen and their experiences to infuse their work, and those who just get a brief and go out and try to find something. They have a great depository of writing, of film and images. They have stuff in their pockets so that when a brief lands on their desk they already have an idea Read full story › Source: The Drum...