Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

‘You need to be outspoken and very clear’: Flo Heiss on what it takes to be a great creative

on Aug 31, 2016 | 0 comments

By The Drum

As a great creative you always need to be up to something and doing stuff. Never stop. I’m always collecting things.

There is a difference between people who are doing stuff all the time, who are always up to something, using what they have found, what they have seen and their experiences to infuse their work, and those who just get a brief and go out and try to find something.

They have a great depository of writing, of film and images. They have stuff in their pockets so that when a brief lands on their desk they already have an idea Read full story ›

Source: The Drum