By Natalie Mortimer As the curtain closes on Advertising Week New York 2016, The Drum has rounded up five key moments from the event that you need to know about. Words by Minda Smiley and Natalie Mortimer. Marketers talk diversity, mobile and the future of marketing During a conversation with Facebook’s vice president of global marketing solutions Carolyn Everson, PepsiCo’s Brad Jakeman and JPMorgan Chase’s chief marketing officer Kristin Lemkau discussed some of the industry’s most pressing issues. Commenting on the diversity issues that have plagued the industry this year, Jakeman said that innovation “does not come from homogenous groups of people.” He said his leadership Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer As the curtain closes on Advertising Week New York 2016, The Drum has rounded up five key moments from the event that you need to know about. Words by Minda Smiley and Natalie Mortimer. Marketers talk diversity, mobile and the future of marketing During a conversation with Facebook’s vice president of global marketing solutions Carolyn Everson, PepsiCo’s Brad Jakeman and JPMorgan Chase’s chief marketing officer Kristin Lemkau discussed some of the industry’s most pressing issues. Commenting on the diversity issues that have plagued the industry this year, Jakeman said that innovation “does not come from homogenous groups of people.” He said his leadership Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien Two cities at the top left corner of the United States have been named “Knowledge Capitals” by the Brookings Institution. Seattle and Portland were two of 19 cities in the US and Europe named in the global report, “Redefining Global Cities,” authored by Jesus Leal Trujillo and Joseph Parilla. The report examined 123 of the world’s largest metropolitan economies and broke them down into seven categories: Global Giants, Asian Anchors, Emerging Gateways, Factory China, Knowledge Capitals, American Middleweights and International Middleweights. The cities were ranked by 16 metrics, including growth, GDP, research universities, educational attainment, internet speed and “tradable clusters.” The Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien Chobani, the New York-based yogurt producer, is making plenty of news lately. It’s lauded brand recently named Wieden+Kennedy as its agency of record, after over a year of doing its marketing in house. And its growth has it just about ready to take over the number two spot in the market, knocking General Mills’ Yoplait to number three. Now, Chobani LLC, continuing its push to promote “Delicious, Nutritious, Natural and Accessible (DNNA)” food, is backing efforts by food entrepreneurs who share the same values with its Chobani Food Incubator. The companies chosen for the Incubator will receive “support, guidance and Read full story › Source: The Drum...
Read MoreBy DMN The ANA has called for an audit of Facebook’s metrics. Read full story › Source: DM News...
Read More
Industry News