Posts made in October, 2016

on Oct 31, 2016

By John McCarthy The latest iteration of EA’s Battlefield franchise has moved away from fictional future conflicts and tried to recreate the First World War, but its marketing on the back of the Great War has left many social media users disgusted. On Monday 31 October, the official Battlefield One Twitter account suggested social media users share their experiences with the game using #JustWWIThings. The company was accused of making light of the conflict that caused an estimated 38 million deaths, with the hashtag, and on the back of immediate criticism deleted the original tweet. The last few titles from the franchise have focused on fictional Read full story › Source: The Drum...

on Oct 31, 2016

By Tony Connelly UFC athlete Conor McGregor has agreed a new sponsorship deal with online trading platform 24option in a deal which adds to the company’s growing sports sponsorship portfolio and illustrates the Irishman’s global appeal to brands. McGregor has reportedly agreed to a six-month partnership with 24option and will feature in promotional material for the brand. Emma Morris, partnership director at 24option, said: “We are delighted to announce Conor McGregor ‘the Notorious’ as our partner. We decided to partner with Conor because of his strong character. “He is fearless and strong. He has one of the strongest sporting characters’ traits in our Read full story › Source: The Drum...

on Oct 31, 2016

By Laurie Fullerton Boston Uber drivers reportedly turned down passengers based on a photo or a ‘black-sounding name’ twice as often as average states a study published by researchers at the Massachusetts Institute of Technology, Stanford University and the University of Washington. The in depth study also found that in Seattle, racial differences meant notably longer wait times for a car using Uber and Lyft. The study, reported by Bloomberg today, was conducted in Seattle and Boston, and included almost 1,500 rides using four black and four white research assistants— equally male and female — who ordered cars over six weeks Read full story › Source: The Drum...

on Oct 31, 2016

By Ayesha Salim In the past, brands were mainly responsible for communicating their brand image directly to consumers. But now, thanks to the rise of ordinary people called ‘micro-influencers’, customers can spread the word about their favourite brands – and at a fraction of the cost that brands would normally pay a celebrity. But choosing the right influencer to run a successful campaign is not as easy as it sounds. Many might have large numbers of followers but be expensive to get on board. Others might not be relevant for the brand’s target audience or be working with too many Read full story › Source: The Drum...

on Oct 31, 2016

By Naomi Taylor London’s spine-chilling history is being brought to life this Halloween with the launch of Grim London – an interactive map that allows you to explore the dark underbelly of the capital’s past. Created by independent digital creative agency Impero, the map allows viewers to search London by postcode and discover whether they are living on the site of a plague pit or baby farm, or across the street from the location of an infamous murder or execution. ​While London’s grim past is well documented, Michael Scantlebury, founder and creative director of Impero, believes the interactive map represents the Read full story › Source: The Drum...