Posts made in January, 2017

on Jan 31, 2017

By Rebecca Stewart Hunter Boots has escaped a ban from the Advertising Standards Authority (ASA) following a complaint that the brand used an “unhealthily thin” model to promote its clothing. The company has been cleared of any wrongdoing over its ‘Rain Starts Play’ campaign by the regulator after one customer challenged whether a series of Hunter billboards and Facebook ads were “irresponsible”. The complainant took issue with a ten-second Facebook video which showed two women dancing in waterproofs and a London Underground takeover which depicted 12 models wearing Hunter clothing, seven of which featured one of the women from the original Facebook campaign. Read full story › Source: The Drum...

on Jan 31, 2017

By Minda Smiley Walgreens Boots Alliance (WBA) has chosen a team of WPP agencies to handle its marketing and advertising efforts moving forward. WBA, which owns pharmacy chains including US-based Walgreens and UK-based Boots, has tasked the holding company with traditional and digital advertising efforts, media investment management, promotion and relationship marketing, public affairs, media relations and communications. A dedicated group of staffers dubbed “Team WBA” will handle the account out of hub offices in New York, Chicago and London. The decision follows a review process that began in early 2016. Omnicom’s GSD&M has handled creative duties for Walgreens since 2012 while Mother London Read full story › Source: The Drum...

on Jan 31, 2017

By Kyle O'Brien Fans of Discovery Channel spoke up and were heard. Thanks to those voices, Discovery Communications and Sky have agreed to a new deal, which finds Discovery’s portfolio of 12 channels continuing to be available on Sky. In addition, Discovery Channel will continue to be available on NOW TV in the UK after 31 January. “We want to thank our millions of viewers and fans for their overwhelming support over the last few days. We have been humbled by the strength of the passion people feel for all our brands, including Discovery Channel, Eurosport, TLC, Animal Planet and Investigation Read full story › Source: The Drum...

on Jan 31, 2017

By Wayne Blodwell Reflecting on the hard line metric requirements laid down by Procter & Gamble’s (P&G) marketing chief, Wayne Blodwell, chief executive officer at The Programmatic Advisory, argues this could really move the needle in the online advertising industry by disrupting the ‘monopolistic’ practices of the ad industry’s walled gardens. Marc Pritchard, chief brand officer at the world’s biggest-spending advertiser P&G, spoke this week at the IAB Leadership Meeting in Hollywood, Florida, and announced that the brand was not going to buy from any media from partners who are unable to implement their chosen MRC accredited viewability and verification Read full story › Source: The Drum...

on Jan 31, 2017

By Laurie Fullerton Mindshare North America’s annual Culture Vulture Trends report, released today, looks at the latest consumer shifts and cultural trends forecast to grow over the next year and suggests that its time to reject FOMO (Fear of Missing Out) along with mindfulness apps, myth debunking, and a shift away from the focus on millennials. The annual report also notes that 67% of Americans surveyed are ‘tapped out’ with productivity and growth suggesting that the focus is shifting back to the baby boomer generation. Boomers are reportedly controlling 70% of the disposable income in the US and now Read full story › Source: The Drum...