Posts made in January, 2017

on Jan 31, 2017

By John McCarthy As the civil war continues in Syria and Donald Trump’s recent travel ban and anti-immigration rhetoric very much driving discourse around refugees, Amnesty International is looking to channel the maelstrom of outrage on social media into something a little more positive. Working with O&M London and photojournalist agency Magnum Photos, the group will share a series of short films on social media in a global campaign adding to the Outrage Is Not Enough drive. The teams in Kenya and Lebanon will stream refugees’ responses to tweets sent by social media users sympathetic to their plight creating a connection Read full story › Source: The Drum...

on Jan 31, 2017

By Laurie Fullerton Oprah Winfrey will become a special contributor to the award-winning news show “60 Minutes,” it was announced today by the news magazine’s executive producer, Jeff Fager. Ms. Winfrey will make her first appearance on CBS News’ legendary Sunday night broadcast this fall. “There is only one Oprah Winfrey,” said Fager. “Her body of work is extraordinary, including thousands of interviews with people from all walks of life. She is a talented woman with a level of integrity that sets her apart and makes her a perfect fit for ’60 MINUTES.’ I am thrilled that she will be Read full story › Source: The Drum...

on Jan 31, 2017

By Lisa Lacy Over the past month, there have been more than 75,000 posts on social media specifically about Super Bowl ads, but more than 50% — or 40,000 — have been posted in the past week. That’s according to analysis by social data intelligence company Talkwalker, which also said Snickers has been mentioned 5,046 times, Skittles has been mentioned 4,444 times and Mr. Clean 4,278 times in the last seven days. In the past 24 hours in particular, Talkwalker said no company has been mentioned more than Skittles, which has seen more than 3,000 posts about <a target=_blank Read full story › Source: The Drum...

on Jan 31, 2017

By Laurie Fullerton A bill backing key changes in the H-1B program that allows skilled workers from countries like India to fill high-tech jobs in the US has been re-introduced in the US Congress by two lawmakers who claim it will help crack down on work visa abuse, the BBC reports. The ‘Protect and Grow American Jobs Act’ makes important changes to the eligibility requirements for H-1B visa exemptions was re-introduced last week by Republican Darrell Issa and Scott Peters; both from California. The bill, among other things, increases the minimum salary of H-1B visa holders to USD 100,000 per annum and eliminates Read full story › Source: The Drum...

on Jan 31, 2017

By John McCarthy Cracks seem to have appeared in Nintendo’s premium mobile gaming strategy as the company released sales results for the $10 game. The iOS-only smartphone game hit the market on 15 December and granted players a few trial levels before asking them to fork out $10 for full access – a high fee in an industry saturated with free-to-play titles. The Japanese gaming giant said the game has been downloaded 78 million times, but behind the encouraging figures was another story; that only 5% of players followed through and purchased the game. Amid a high-profile launch, boasting characters synonymous with gaming, the Read full story › Source: The Drum...