Posts made in February, 2017

on Feb 28, 2017

By Minda Smiley Ahead of Mardi Gras celebrations, the New Orleans Tourism Marketing Corporation recently hosted a “Reverse Parade” to remind locals and tourists alike that the city stands with the LGBTQ community. Staged in partnership with agency 360i, the parade kicked off with members and supporters of the LGBTQ community walking backwards instead of forward when their accompanying music began to play at New Orleans’ famous Bourbon and St. Ann streets. As they walked backwards, the marchers started to shed their festive beads and wigs, wipe make-up off of their faces and retreat into nearby doorways. As the streets turned quiet Read full story › Source: The Drum...

on Feb 28, 2017

By Laurie Fullerton In partnership with strategy and marketing innovation agency Giant Spoon and Sandwich Video, HP has revitalized the viral video series “Computer Show,” creating its own episode of the beloved 80’s-themed parody to discuss new printing innovation, PageWide technology. As the video begins, the host deadpanns, “Why would you ever need to print anything?” – that highlights HP’s printer technology as ahead of its time. In a creative approach to B2B marketing, the show is comical (and awkward at times) but provides the opportunity to talk about how business printing has advanced. Created by Adam Read full story › Source: The Drum...

on Feb 28, 2017

By Kyle O'Brien When most people retire, they think about relaxing on a beach, traveling and generally unwinding after a career of intensity. Most don’t think about starting a podcast that tells the stories of worthy non-profit businesses. Enter Brad Shaw and Frank Blake – two Home Depot C-level retirees who are bringing attention to great charitable causes around the nation through their Crazy Good Turns podcast. Now in its second season, the podcast – named for people who do good for others, i.e. crazy good turns – is reaching beyond its Atlanta, Georgia borders to tell the worthy stories Read full story › Source: The Drum...

on Feb 28, 2017

By Tony Connelly Microsoft has revealed that it will launch a Netflix-style gaming subscription service where users can play Xbox One and “backward compatible” Xbox 360 videogames. The ‘Xbox Game Pass’ will cost $9.99 per-month and will allow subscribers to “download games directly to a console and play them online as well as offline”, said head of Xbox, Phil Spencer, in a blog post. The service will launch later this spring and will offer “over 100 games,” including major titles Halo 5: Guardians, Payday 2, NBA 2K16 and SoulCalibur II. One of the selling points of the service will be Read full story › Source: The Drum...

on Feb 28, 2017

By Tony Connelly Social media regulations around Formula One have been relaxed as new owners Liberty Media look to strengthen the entertainment value around the sport and allow teams and drivers to engage more with fans. Contractual restrictions with the sport’s broadcast partners previously meant drivers and teams were prohibited from posting video content in and around the paddock area, however recent changes to social media regulations will now give fans and sponsors greater access to the sport. Pre-season testing at Barcelona commenced this week and drivers have already begun to make use of the changes with the Mercedes team and three-time world champion Read full story › Source: The Drum...