Posts made in June, 2017

on Jun 30, 2017

By Sean Larkin Facebook has rounded-off a milestone week with the announcement that it is to tweak its News Feed algorithm in an update geared towards relegating spammers and accounts sharing fake news. Adam Mosseri, Facebook’s vice president, News Feed, today (June 30) published a blog post claiming the update would help help reduce low quality links, and underlined the social network’s commitment towards promoting content that accurately informs its 2 billion-plus account holders. “As a result, we want to reduce the influence of these spammers and deprioritize the links they share more frequently than regular sharers,” reads the post. “Of course, this is only Read full story › Source: The Drum...

on Jun 30, 2017

By Sean Larkin Facebook has rounded-off a milestone week with the announcement that it is to tweak its News Feed algorithm in an update geared towards relegating spammers and accounts sharing fake news. Adam Mosseri, Facebook’s vice president, News Feed, today (June 30) published a blog post claiming the update would help help reduce low quality links, and underlined the social network’s commitment towards promoting content that accurately informs its 2 billion-plus account holders. “As a result, we want to reduce the influence of these spammers and deprioritize the links they share more frequently than regular sharers,” reads the post. “Of course, this is only Read full story › Source: The Drum...

on Jun 30, 2017

By Minda Smiley To kick off Fourth of July weekend, San Francisco agency BSSP has created a patriotic video to celebrate its independence from holding companies. The purposely melodramatic video features BSSP staffers dressed in colonial garb while a rendition of ‘America the Beautiful’ plays. In the video, a voiceover details the many pros that come along with independence, like the fact that the shop can do things like rent $350 dollars worth of colonial costumes without blinking an eye. Despite being independent for 24 years, a tongue-in-cheek disclaimer runs at the bottom of the ad that reads: “Please ignore. Read full story › Source: The Drum...

on Jun 30, 2017

By Lisa Lacy Calling it a “creative way to fund your SEO budget”, SEO company The Hoth asked consumers to get its monster mascot “tattooed somewhere on your body” in its Hoth Tattoo Contest. In exchange for $3000 in so-called Hoth Credits that can be used toward services to “make a massive impact on your SEO” and $2500 in cash for first prize, the SEO company asked consumers to get tattoos that include a Hoth monster at least one inch in size that also says “The Hoth”. The Hoth provided a link to downloadable branding assets to take to the tattoo artist and Read full story › Source: The Drum...

on Jun 30, 2017

By Doug Zanger Tricia Clarke-Stone’s professional yin and yang have made her a true success. The yin? Failure — but it’s not a bad thing, actually. That her yang is being a rainmaker evens out the CEO of Narrative’s story and puts it on a course for continued greatness. Failure is something that is oft-discussed, especially as it relates to entrepreneurs — but what is telling is that failure engenders growth and self-awareness. True, from the business end, learning from failure is indisputable. But learning about one’s self is a positive, unintended consequence, especially for Clarke-Stone. Being a rainmaker, a superpower that Clarke-Stone possesses, also Read full story › Source: The Drum...