Posts made in June, 2017

on Jun 30, 2017

By Rebecca Stewart Snapchat has announced a roster of new media partners on its Discover platform for publishers, including Vogue. The fashion bible will publish special editions to Snapchat three times a week, posting content on Saturdays, Tuesdays and Thursdays. The move marks the first time the magazine has inked a deal with Snapchat in Europe, having already signed up to Snapchat Discover in the US last year. Condé Nast International told Digiday that the magazine’s publishing team wouldn’t “operate in silo” – hinting that the push was part of the wider effort to centralise Vogue’s digital editorial Read full story › Source: The Drum...

on Jun 30, 2017

By Kyle O'Brien Pyramid Brewing Co has picked the Portland, Oregon-based North as its agency of record to relaunch the brand with Pyramid’s first-ever fully integrated consumer campaign, titled ‘Find Your Pyramid’. Pyramid is a pioneer of the Pacific Northwest craft beer landscape dating back to the 1980s, but saw that status slip over the last decade when it wasn’t supported with marketing. Now, under parent company North American Brewing Company, it’s reminding consumers why they started drinking Pyramid in the first place. Pyramid relaunched the beer with new packaging and a new look earlier this year. It came to <a target=_blank Read full story › Source: The Drum...

on Jun 30, 2017

By Laurie Fullerton Although customer experience (CX) remains a key focus for global brands, researchers from Forrester say that brands have a long road ahead with just 0.5% of global brands predicted to achieve customer ‘excellence’ over the next two years. Forrester found that a majority of industries surveyed ranked in the ‘OK’ CX range only. In a newly-released report entitled Global Customer Experience Trends 2017 which focuses on retail, insurance and banking, Forrester analyst Rick Parrish and team found that only 18% of US brands were noted for providing good or excellent CX. A mere one percent of the Read full story › Source: The Drum...

on Jun 30, 2017

By Jenny Cleeton This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below. Loading… HuffPost UK HuffPost UK has appointed Polly Curtis, the director of media at the British Red Cross and former digital editor of the Guardian, as its editor-in-chief. Curtis will be responsible for all editorial output and standards, overseeing a team of editors and staff writers as well as the UK site’s blog platform. She will report to Louise Roug, HuffPost’s international director. Unicef Justin Cooke, the former founder Read full story › Source: The Drum...

on Jun 30, 2017

By Michael Feeley MIB (Motor Insurers’ Bureau) has unveiled a bold new film as part of its ongoing ‘Gone in Seconds’ awareness campaign aimed at tackling uninsured driving. The film, called ‘Own Worst Nightmare’, is a homage to the horror film genre, a style which is known to resonate with the 18-24 year old male target audience. Using a misdirection technique, the film was shot overnight at a scrap yard in Wokingham with specialist equipment employed to give it a cinematic quality. The initial scenes show a menacing young man in a yellow mac who then turns fearful and is seen gripping a wire Read full story › Source: The Drum...