Posts made in July, 2017

on Jul 31, 2017

By Laurie Fullerton There is rise in video click through rates (CTR) that indicate an ease with video for users and advertisers, marked by a 54% increase in desktop video viewing and a 37% increase in mobile views. In a benchmark report by cloud platform Extreme Reach, the changes in click through rate (CTR) imply that mobile video viewing, in particular, is expected to rise with small video players seeing a jump in usage while in-banner video ads continue to decline and are down to 17%. The reports speaks to a significant increase Read full story › Source: The Drum...

on Jul 31, 2017

By Laurie Fullerton The ANA has reported that the industry is working to improve the basic nature of the media transparency within the advertiser/agency relationship with more than 60% of agencies having indicated that their company had taken action steps to address the transparency issue. However, the ANA reports after conducting a survey during the week of July 12 with 190 ANA members, 25% of those surveyed were not sure if their agency was working on the transparency issue.This may be due to the findings of the initial report one year ago which reported a “fundamental disconnect” between advertisers and Read full story › Source: The Drum...

on Jul 31, 2017

By Tony Connelly Tough Mudder’s digital presence has been boosted by a new partnership with Samsung which will see the electronics giant create exclusive content and training tips for the brand’s UK events. The partnership will run through to the end of the Tough Mudder 2018 event season and will enable fans to access content on mobile, Gear VR headsets, Gear 360-degree portable cameras and wearable fitness devices. Ahead of each Tough Mudder event, participants will have the chance to experience the course through 360-video preview of each obstacle. Samsung will also be developing training programmes across its best Read full story › Source: The Drum...

on Jul 31, 2017

By Andrew Eborn As I predicted, the inevitable march of AI and robotic technology is changing the way we live and work replacing millions of jobs. It is both impressive and terrifying. Jack Ma, chairman of Alibaba, has predicted decades of “pain” due to new technologies. So what are the facts, the threats and opportunities? And how can we stay relevant and survive…? Gary Vaynerchuk, chief executive of VaynerMedia, says those working in potentially replaceable jobs should start learning a new trade for the digital world. “Robots taking over jobs are an issue for people that do jobs that robots are going to Read full story › Source: The Drum...

on Jul 31, 2017

By Kyle O'Brien Budweiser might be more known for its frogs and Clydesdales, but there’s always a good dose of humanity in their ads. With a new short docu-film from Seattle agency PB&, Budweiser puts humanity and those who celebrate the brand’s values of freedom, ambition and authenticity at the forefront. The film and campaign champions “those who live the life of their dreams, and those who live on their own terms,” according to a release. “America has always been shaped by individuals. Their stories. Their passions. Their ambitions. Not surprisingly, many of those people have roots in the Northwest – a Read full story › Source: The Drum...