By Haley Velasco To celebrate its 100th anniversary, the 4A’s has partnered with The Drum to pull back the curtain and look at an industry full of problem solvers, creative types and analytical minds. But what keeps them going once the briefs are written, the campaigns executed, and the pitches won (or lost)? Xavier Green is a copywriter at TracyLocke, an agency which has worked with brands including Captain Morgan, Ziploc, Pizza Hut and Pepsi. Recently, the agency worked with Ferrero Rocher to reopen its pop up store where shoppers can enjoy a multi-sensory experience in Read full story › Source: The Drum...
Read MoreBy Katie Deighton Viacom media network MTV is teasing the launch of a new ‘fitness and wellbeing’ brand platform, dubbed MTV Fit. The entertainment channel is the latest brand to tap into the global social media-driven trend of eating well and exercising. MTV will also be taking advantage of health and fitness’ prominence in new year resolutions by launching MTV Fit tomorrow – 1 January. Sources working on the launch indicate the media network aims to create an ‘inclusive and diverse fitness community’, guided by pop culture sensibilities the MTV brand is famed for endorsing. Viacom International Media Networks has so far launched <a target=_blank Read full story › Source: The Drum...
Read MoreBy The Drum In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry. All were nominated for The Drum’s global Woman of the Year award at The Drum Creative Awards, sponsored by Facebook, One Minute Briefs and in partnership with Creative Equals. The award is designed to push equality boundaries within the creative industry to spark discussion and action. From icons and pioneers to prominent creative directors and designers, we asked each of them how diversity creates better work, the positive changes Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak The Queen’s New Year’s Honours lists has included professionals from the world of technology, PR, Media and marketing including former editor-in-chief of the British edition of Vogue, Alexandra Schulman OBE being given a CBE, Magnetic North chief Lou Cordwell an OBE and Blippar co-founder Jessica Butcher will receive an MBE. The honours, announced on Friday evening (29 December) ahead of the new year, aim to recognise the achievements of Britons and have seen Knighthoods handed to The Beatles drummer Ringo Starr and former deputy prime minister, Nick Clegg. A number of professionals from the communications and digital sectors Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Apple in a recent statement apologized after admitting to deliberately slowing down iPhones with older batteries function and promised to gain back its customer’s trust by improving the performance of the old batteries. Apple recently admitted that it had slowed down phones with older batteries, batteries with low charge or phones that were cold. In addressing the admission, it further explained how all rechargeable batteries were consumable components that become less effective as they chemically age and their ability to hold a charge diminishes. “Time and the number of times a battery has been charged are not the Read full story › Source: The Drum...
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