By Staff Writer After a lengthy gestation period where The Drum’s boffins attempted to invent the uninventable, a unique new awards design has been developed for the season ahead, only these are awards with a difference, as they can deliver themselves to the winners. Inspired by the self-driving slipper from Nissan, the decision was taken, in association with NB Studio, to create something completely new for the new design of The Drum’s awards – which include The Social Buzz, The Dadi’s and The Online Media Awards, among many more handed out at ceremonies through out the year. The award has been Read full story › Source: The Drum...
Read MoreBy John McCarthy Video streaming site Twitch has laid off a reported 25 members of staff as it looks to make “adjustments” to content and marketing teams that have been in place since the company’s founding. A spokesperson from the Amazon-owned company said: “While we’ve conducted team adjustments in some departments, our focus is on prioritizing areas most important for the community.” The company currently employs around 1,500 members of staff, so the 25 members is a small slice personnel. Furthermore, looking to dissuade worries to around its financial health, Twitch said it was looking to increase its headcount by around 30%, which Read full story › Source: The Drum...
Read MoreBy John McCarthy Leading coffee brands like Starbucks have been hits with a California ruling requiring them to inform consumers their brew of choice contains trace amounts of carcinogens in the state. Acrylamide, a chemical found in processed food, has invoked the ire of lobby group, the Council for Education and Research on Toxics which has previously sued companies using the product. The case was brought by this group in Los Angeles on Wednesday, with Starbucks and 90 other companies having to defend the inclusion of Acrylamide in their products. Los Angeles Superior Court Judge Elihu Berle said: “While plaintiff offered evidence that Read full story › Source: The Drum...
Read MoreBy Bennett Bennett The Advertising Research Foundation (ARF) has been investigating research firm Cambridge Analytica, as a result of the developing stories surrounding it in regards to the 2016 US presidential election, The Drum has learned. In 2017, the research firm won one of the ARF’s David Ogilvy Awards, which honor companies, brands and agencies that take creative approaches to analytics, consumer insights and partnerships with creative teams. Cambridge had recieved a gold honor in the ‘big data’ category, pulling info from groups of undecided female voters in order to help Donald Trump win in November of the previous year. Cambridge Analytica had been a Read full story › Source: The Drum...
Read MoreBy Ronan Shields The Drum’s digital editor Ronan Shields reflects on some of the key talking points of The Drum’s Programmatic Punch, NYC, conference hosted earlier this week with input from fellow attendee staff writer Bennett Bennett. ‘Transparency has to cut both ways.’ That was one of my key takeaways from our event this week where participants mulled the issues of the day – both old and new. The term ‘transparency‘ was a recurring utterance, and while it is a welcome development, it would appear that it’s not being dealt in equal measure. Before we go any further, a heartfelt thank you from Read full story › Source: The Drum...
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