By Danielle Long Time Out has launched a Chinese language edition of Time Out Hong Kong magazine in a bid to attract more local readers to the title. The launch of the Chinese magazine follows the launch of a Chinese language website last year in an effort to engage with locals and Chinese-speaking visitors to the region. It follows the relaunch of Time Out Hong Kong brand in September last year after the global publishing company bought back its license for the title in March. The move is part of a strategy to increase the Time Out brand’s presence across Asia, according Read full story › Source: The Drum...
Read MoreBy Danielle Long Barbie is highlighting the lack of gender diversity in senior leadership positions across Australia with a limited-edition range of dolls. The Never Before Barbie collection features six dolls themed in roles that have never been held by women: chairman of the AFL, commissioner of the Australian Federal Police, governor of the Australian Reserve Bank, head of ASIO, president of the Australian Olympic Committee and first woman on the Moon. The campaign is based on the idea, that you can’t be what you can’t see, and aims to inspire girls to strive for leadership positions. Mattel marketing director Chedney Rodgers told The Read full story › Source: The Drum...
Read MoreBy Danielle Gibson From the role of technology in human experiences to whether women creatives will have to fight the robots next to quantum computing and using AI and tech to aid the industry in being more creative – these and more were some of the takeaways from SXSW 2018, in Austin, Texas, discussed at The Drum and The Sun Arms. The panelists included Karmarma managing partner, Hannah Matthews; Peter Dolukhanov, group chief technical officer; and Imogen Tazzyman, creative director. Putting the human back into customer experiences Matthews said that brands need to bring back the friction that has been lost in the customer experience. Humanity Read full story › Source: The Drum...
Read MoreBy John Glenday Mitsubishi Motors has announced the appointment of experience design agency Critical Mass to serve as its digital agency of record, a role which will see it develop an improved digital ecosystem for the vehicle manufacturer. The Japanese giant has recently launched its ‘Drive Your Ambition’ tagline at the Tokyo Motor Show in a move designed to augment its renewed focus on experiential design and consumers. The first fruits of the new partnership should land in the autumn. Guillaume Cartier, corporate vice president of global marketing & sales division at Mitsubishi Motors, said: “Leveraging Critical Mass’ dedication Read full story › Source: The Drum...
Read MoreBy John Glenday Confectionery brand Cadbury has devised a sweet treat with a difference for chocaholics this Easter with the launch of the first live 360-degree Facebook video Easter Egg hunt. Eagle eyed social media users were encouraged to log on and scour a virtual landscape for fiendishly hidden eggs during a one-hour event that drew 220,000 spotters from across Australia who between them posted 70,000 comments. Devised by Ogilvy Melbourne and Alt.vfx Sydney the creative campaign saw the first person to spot an egg and comment rewarded with some real-world chocolate to munch. Ogilvy Melbourne executive creative director, David Ponce de Read full story › Source: The Drum...
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