Posts made in June, 2018

on Jun 11, 2018

By Cameron Clarke Publicis Groupe may have publicly pulled out of Cannes Lions this year, but it will still have close to 90 staff in and around next week’s advertising festival and almost 400 campaigns entered into the awards. Chief executive Arthur Sadoun, who masterminded the decision to pull out of the event this summer, has also accepted an invitation by organisers to make an appearance on its main stage. Clients and partners such as production companies are footing the bill for 398 pieces of work by Publicis agencies to be submitted into the Lions during its self-imposed Cannes exile. The holding company insists, Read full story › Source: The Drum...

on Jun 9, 2018

By Taruka Srivastav Brazilian flip flop brand Havaianas has integrated Brazilian culture to create its own alphabets to celebrate summer. The campaign ‘The Alphabet of Summer’ created by AlmapBBDO aims to invite people globally to experience Brazilian summer through different phases which characterize Brazilian essence like “E” for energy, “M” for music and “O” for original. Each letter also features its own font and visual resources that help to capture the spirit of each. The campaign “The Alphabet of Summer” will be used in Havaianas stores across 121 different countries, seen in display windows, at point-of-sale material and on the products themselves. Ads, displays, Read full story › Source: The Drum...

on Jun 9, 2018

By Taruka Srivastav Jack Daniel’s Country Cocktails is set to unveil its mobile interactive art project, titled “#flavorsofpride” at the LA Pride Festival in West Hollywood today and tomorrow (June 10). The campaign features a three minute video show that celebrates the LGBTQ community’s increasing diversity across genders, ethnicities, sexualities, religions and generations. It also features a soundtrack by LGBTQ singer/actress Mikalah Gordon (American Idol). Through projection mapping technology, festival guests will be invited to be part of the show by having their faces captured and integrated into the visual content. The #flavorsofpride projection mapping show will further utilize two 3D-printed polygonal mannequins and Read full story › Source: The Drum...

on Jun 9, 2018

By Taruka Srivastav To promote Broadway musical Aladdin, Disney has partnered with OmniVirt to launch a 360 degree video advertising campaign. As part of the campaign, viewers can watch the show’s premiere musical number ‘a friend like me’ in a 360 degree format. Digital overlays of text are placed around the video sphere which share interesting facts behind the show. For example, as Genie sings to the audience, golden indicators appear on screen directs the user to click/drag or move their phone and a fact like “During the course of ‘Friend like Me’, Genie travels the equivalent of 24 basketball Read full story › Source: The Drum...

on Jun 9, 2018

By Taruka Srivastav Award winning cartoon campaign, Dumb Ways to Die, designed to reduce rail accidents on the Melbourne Metro Line, has returned with ‘Dumb Ways to Kill Oceans’. The campaign to commemorate ‘World’s Ocean Day’ (June 8) aims to raise awareness about plastic pollution and coral reef degradation in the ocean is created by gaming for good organisation, Playmob and Clear Channel. As part of the campaign, the game will be hosted on Clear Channel’s Malls Interactive Screens at Meadowhall Sheffield, Intu Derby and Manchester Arndale. The game is also available as a playable in-app advertisement. Clear Channel’s creative director Louise Read full story › Source: The Drum...