By Taruka Srivastav

To promote Broadway musical Aladdin, Disney has partnered with OmniVirt to launch a 360 degree video advertising campaign.

As part of the campaign, viewers can watch the show’s premiere musical number ‘a friend like me’ in a 360 degree format. Digital overlays of text are placed around the video sphere which share interesting facts behind the show.

For example, as Genie sings to the audience, golden indicators appear on screen directs the user to click/drag or move their phone and a fact like “During the course of ‘Friend like Me’, Genie travels the equivalent of 24 basketball Read full story ›

Source: The Drum