By Katie Deighton Isobel: Christmas Card Show me entity :: 24583 London indie Isobel is now practically famous for its high production Christmas card portraits, which last year landed its managing partner in hospital after a Peter Pan flight stunt went very wrong. The team stuck to solid ground this year with a subversive, gender-bending take on the Vanity Fair Hollywood cover. 215 McCann: Hold Music Holiday Card McCann’s San Francisco outfit 215 took advantage the festive lull to solve one of working life’s irritating problems – conference call hold music. The shop sent emails inviting brands Read full story › Source: The Drum...
Read MoreBy Michelle Bradley Working as a consultant with brands’ in-house agency teams and agencies’ in-house production companies, as well as external partners and vendors, I’ve seen pain points on all sides of the industry. It’s competitive out there, and it’s only getting worse. That is why we’re seeing more brands take advertising work in-house. The pros for bringing services in-house are plenty, especially in an era where agility and speed are highly prized. In-house teams enable brands to manage data and processes more carefully, often bolstering efficiency and speed. Team members inherently understand their roles and tasks, they’re immersed in the brand, understand its Read full story › Source: The Drum...
Read MoreBy Katie Deighton Procter & Gamble’s latest brand buy is Walker & Company, a health and beauty outfit designed primarily to service people of color. The deal will allow the scaleup to expand its distribution and marketing operations, while providing P&G with a lucrative opportunity to own a category once known as “ethnic”. Walker & Company’s suite of products currently comprises Bevel, a shaving and grooming brand designed for people with coarse, curly hair in mind, and Form Beauty, a hair care collection crafted to care for women with textured hair. A skincare line under the Bevel brand is also in the works. The Read full story › Source: The Drum...
Read MoreBy Rico Chan Content marketing in APAC is enjoying a boom, with 60% of regional agency chiefs and brand marketers pinpointing it as their number one priority, and 87% of global B2B companies planning to undertake content-driven campaigns this year alone. It is clear that brands are increasingly in tune with content marketing’s unique ability to engage, educate and inform consumers, while simultaneously boosting brand awareness, affinity and purchasing intent. That said, it is undoubtedly the case that content marketing has considerable untapped potential in Asia-Pacific, and has the opportunity to stake a greater claim for advertising dollars. A cursory glance at the APAC Read full story › Source: The Drum...
Read MoreBy Danielle Gibson The Digital Advertising Awards Europe, formerly The Drum Digital Trading Awards, are here to reward the best in programmatic performance and give recognition to the most effective campaigns and innovative thinkers in the ad-tech industry. Returning for 2019, confirmed judges so far include industry experts from Appnexus, BBC Worldwide, Impact, Neo UK, Spotify and Unruly. According to BBC Worldwide’s global head of programmatic trading, advertising and sales, David Goodard, digital advertising has been redefined by programmatic, caused by an explosion of technology advancements. He said: “This has created choice which means we will see multiple paths to success for any challenge, Read full story › Source: The Drum...
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