Posts made in December, 2018

on Dec 17, 2018

By Danielle Long The struggles teenagers’ face on a daily basis have been brought to life in a campaign for children’s charity organisation The Reach Foundation. The campaign, ‘Pressures’, incorporates print and outdoor advertising to generate awareness around the pressure and isolation many young people feel in their everyday lives. The imagery focuses on everyday situations where teens are pressured to conform, such as at school or on social media. The aim is to drive people to The Reach Foundation’s website to learn more about the not-for-profit organisation and its work to empowers young people to feel more confident and self-aware, through youth-led workshops Read full story › Source: The Drum...

on Dec 17, 2018

By Charlotte McEleny Japan Para Table Association wants to raise the awareness and audience of para-sports, creating ping pong tables that help show people the challenge of sport for people with disabilities. The focus on raising awareness of diversity in sport is part of a major rebrand for the organisation, which includes a new logo and website. Alongside the rebrand, by TBWAHakuhodo, the company realised just 1% of Japanese watch para-sports. In order to show just how impressive these athletes are, and spark a wider mainstream interest in the idea that ‘abilities may be limited, but possibilities are unlimited’, tables were made Read full story › Source: The Drum...

on Dec 15, 2018

By Taruka Srivastav Facebook has revealed that a photo API bug has exposed the private pictures of 6.8 million users through third party apps over a 12 day-period, in yet another privacy breach. Users who used Facebook Login and granted permission to third-party apps to access their photos were affected between September 13 to September 25, 2018. The bug also impacted photos that people uploaded to Facebook but chose not to post. For example, if someone had uploaded a photo to Facebook but didn’t finish posting it – perhaps because they lost reception or walked into a meeting – Facebook would store a copy of Read full story › Source: The Drum...

on Dec 15, 2018

By Taruka Srivastav Chevy’s global chief marketing officer (CMO) Tim Mahoney will step down on March 1, according to GM’s statement to Ad Age. The news comes after GM’s plan to reduce 15% of its employees as part of a broader cost-cutting plan, was announced. No replacement has been named so far. During his tenure, Mahoney lead initiatives like the brand’s “Find New Roads” marketing platform. He was also named as Forbes’ third most influential CMO. Prior to this, he worked as chief product and marketing officer at Volkswagen of America and had also worked at Subaru of America and Porsche Cars North America. Read full story › Source: The Drum...

on Dec 15, 2018

By Taruka Srivastav Transport for London’s (TfL) advertising agent, Exterion Media has banned an advertising campaign from dating app Lumen claiming that the ad sexually objectifies the model. The campaign features 58-year-old Paul Orchard, wearing only braces, holding a phone with the tagline: “Pull a cracker this Christmas.” According to the Evening Standard, Exterion in an email pointed out that the advert was not compliant with Committee of Advertising Practice guidelines and could be seen as objectifying the man and his physique. However, Lumen has replaced the campaign with a toned down version of the ad. Lumen co-founder Charly Lester said: “This campaign is only meant to Read full story › Source: The Drum...