Posts made in January, 2019

on Jan 25, 2019

By Shawn Lim Singapore Committee for UN Women has released a film to educate, entertain and engage the public on a crisis that is impacting hundreds of thousands of lives in the Asia Pacific. The film, created by Click2View, aims to help raise awareness around the ongoing refugee crisis which saw nearly 700,000 people fleeing their homes and persecution in the northern Rakhine province of Myanmar for neighbouring Bangladesh since August 2017. It centres on two women Hasina and Hazera, and tells the stories of them living in the camps and residing in tents. Instead of portraying them as victims, the goal Read full story › Source: The Drum...

on Jan 25, 2019

By Shawn Lim An initial coin offering (ICO) issuer has been warned not to proceed with its securities token offering in Singapore after it breached a Securities and Futures Act (SFA) by taking out an advertisement on LinkedIn. The Monetary Authority of Singapore (MAS) said the ICO issuer, which it did not name, failed to get a prospectus exemption under the SFA, which allows an issuer to make an offer of securities to accredited investors without registering a prospectus with MAS, by relying on an exemption under the SFA. According to the MAS, the exemption from prospectus registration is subject to conditions, including Read full story › Source: The Drum...

on Jan 25, 2019

By Sedge Beswick Everyone’s talking about Netflix’s latest phenomena, Fyre: The Greatest Party That Never Happened, the story of the doomed Fyre festival. Set on a remote Bahamian island, the event was supposed to be something akin to Coachella and Burning Man and ticket buyers were pitched a dream of dancing all night with their favorite models, musicians, and influencers. It ended in a complete and utter shitshow. As Ja Rule says in the doc, Fyre was supposed to be about ‘Instagram coming to life’. An abundance of Instagram models were used to promote the festival, and in the beginning, it Read full story › Source: The Drum...

on Jan 24, 2019

By Imogen Watson Welcome to The Drum’s Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions. This week’s acquisitions Dentsu Aegis Network’s performance marketing agency Merkle has acquired Seattle-based Filter. EMEA wins Gravity Road has won the account of Pukka Herbs, the Unilever-owned tea and infusions brand. This is the first time Pukka Herbs has formally appointed an agency. Full service, creative digital design agency Xigen has been selected by 3P Direct Ltd to design, build and launch its new website <a target=_blank Read full story › Source: The Drum...

on Jan 24, 2019

By Shawn Lim Singapore-based telcos will be consolidating their business in the next three years as more mobile virtual network operators (MVNO) enter the market, it has been predicted. The consolidation claim has come from financial services company Moody’s, which noted that existing MVNOs like Circles.Life and MyRepublic are already eating into the market share of leader Singtel, as well as driving a price war among the others like Starhub and M1. With seven more mobile service providers set to enter Singapore in 2019, including TPG Telecom, the second largest internet service provider and the largest MVNO Read full story › Source: The Drum...