By Katie Deighton Facebook has announced a ‘fundamental shift’ in how it is develops products with privacy in mind, unveiling a series of changes that will likely push brands away from native and display advertising further into a conversational and commerce-driven strategy. Following the lead of Apple, which has been pushing its own commitment to privacy in commercials since March, Facebook chief executive Mark Zuckerberg declared ‘the future is private’ on stage at its F8 conference in San Jose, California, today (30 April). The founder awkwardly joked that his platform does not “exactly have the strongest reputation Read full story › Source: The Drum...
Read MoreBy John Glenday WW, formerly known as Weight Watchers, has recruited Oprah Winfrey to communicate the usefulness of a custom app to improve health metrics. A WW board member herself Winfrey is depicted calling another member to discuss how happy she is with the app as a tool for improving her wellbeing, social connections and 24-hour support. Mindy Grossman, president and chief executive officer of WW “We aim to be the world’s everything app for wellness. Today, we’re celebrating the power of the WW app for our members through this new creative asset with Oprah. This advertisement brings to Read full story › Source: The Drum...
Read MoreBy Shawn Lim Unilever’s Breeze is encouraging Singaporean parents to put aside their children’s electronic devices and bring them outdoors. The laundry detergent brand created a campaign with the tagline ‘Get out before its too late’ after recent studies found that Singaporean children spend about five hours a day online and only spend less than 30 minutes outdoors. This is in line with its brand slogan ‘Dirt is Good’. The campaign, created by MullenLowe Singapore, features sobering pictures that show how increased screen time can be detrimental to humans in the long run. The brand hopes this will bring more awareness to parents and help them Read full story › Source: The Drum...
Read MoreBy Imogen Watson Earlier this month, London-based women’s health startup Elvie raised $42m in funding; marking the largest known investment in femtech to date. Armed with multimillion-dollar backing from IPGL, Octopus and LGT, the brand intends to use the money wisely to empower women through technology. “Someone once said to me ‘do you want to be the Apple of women’s health?’ Darren Goode, Elvie’s president, corporate and commercial tells The Drum. “I was like ‘okay. I like it, why not?’” It’s not too lofty an ambition either; given that Elvie seems to have cornered a market that others have shown little interest in, placing a huge Read full story › Source: The Drum...
Read MoreBy The Drum Recommends The Drum Recommends: Commended is highlighting Don’t Cry Wolf who helped Successfully weave Flight Club into Manchester’s lifestyle, generating both awareness and direct bookings. In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship. Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise. Background Flight Read full story › Source: The Drum...
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