Posts made in May, 2019

on May 15, 2019

By Shawn Lim South Korea-based beer FiLGood is hoping to attract the younger generation of Happoshu drinkers in the country with a new campaign. Happoshu is low-malt beer and while popular in Japan, is a relatively new category in South Korea. To raise awareness of the beverage, the Oriental Brewery-owned brand created a campaign called “Don’t Worry, FiLGood’, which tells the story of a young man getting a wrong haircut with the help of BBH China. The campaign film shows how despite showing his hairstylist the haircut he desires; the young man still gets the wrong haircut from his overconfident hairstylist. A can of FiLGood Read full story › Source: The Drum...

on May 14, 2019

By John Glenday Brand Beckham has entered a new phase today with the footballer turned international celebrity parting ways with former business partners XIX Entertainment to form a new independent brand and commercial management team. Occupying a new London-base, the team will work with Beckham’s current manager, David Gardner, who has held the role for the past decade and will head up the new venture as managing director. Together the office will oversee all aspects of the star’s commercial operations, brand partnerships, marketing and financial management. Planned activity includes the launch of Inter Miami CF, the latest team to enter the US MLS Read full story › Source: The Drum...

on May 14, 2019

By John Glenday Rising tensions in an increasingly acrimonious trade dispute between the United States and China have failed to translate into diminished advertising ambitions at Twitter in the country, according to its chief financial officer. Speaking to CNBC’s ‘Mad Money’ a bullish Ned Segal said he expected relations on the ground to endure as it seeks to grow its digital advertising business further – despite being banned in China. Chinese companies have been increasingly targeting Twitter as a gateway to international markets, attracted by an estimated 134m montetisable daily active users. Touting impressive annual growth of 20% Read full story › Source: The Drum...

on May 13, 2019

By Kyle O'Brien Welcome to The Drum’s Creative Works EMEA, dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. Make sure to vote for your favourite campaign by clicking on the stars. For project information, credits and more, click on the Creative Works box to expand to full screen. You can submit your own work via our online form. Make sure to also visit our global Creative Works site to keep up with everything creative going on around the world. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative. <div contenteditable="false" entity-bundle="creative_showcase" entity-id="27057" entity-type="news_components" Read full story › Source: The Drum...

on May 13, 2019

By Imogen Watson Prankster craft brewer BrewDog has decided to dress down for its Game of Thrones ad break appearance and live by the mantra ‘less is more.’ The fourth episode of the final season of Game of Thrones attracted a whopping 17.4 million views, making it one of the most prime viewing positions for brands. During last night’s episode (12 May), rather than spending big on next-level ads, BrewDog went for something understated. Leading on from the research that three-quarters of the public don’t trust advertising, the campaign presents BrewDog’s beer in the most honest and transparent way possible. Making its debut during the ad Read full story › Source: The Drum...