Posts made in May, 2019

on May 17, 2019

By Kyle O'Brien Getting a public service message to the masses isn’t easy, especially in a crowded media environment. Enter Safety Squirrel, a fast-talking rodent who is out to warn Californians about the danger of power lines. Southern California Edison picked a squirrel for its relatability to power lines, as the fuzzy-tailed beasts are often seen traipsing along them like an agile tightrope walker. ‘Safety Squirrel’ is a campaign by IW Alliance, consisting of Dailey, GP Generate and IWGroup. It features a frank, quick-tongued squirrel who dispenses rapid-fire real talk about how to behave near power lines. Whether he’s saving a partygoer’s errant metallic Read full story › Source: The Drum...

on May 17, 2019

By John Glenday Amazon has taken the lead on a new $575m funding round for Deliveroo intended to furnish the home delivery service with the capital it needs to expand its tech team, reach more consumers and grow its unique brand of delivery-only ‘dark kitchens’. The latest cash injection brings the total raised by Deliveroo to $1.53bn as its voracious appetite for new customers, including both signed-up restaurant suppliers and consumers. The former has been bolstered by the development of purpose-built kitchens in areas of high demand from which restaurants can lease cooking facilities at the fraction of the cost Read full story › Source: The Drum...

on May 17, 2019

By Charlotte McEleny The Times of India (TOI) has launched a campaign to celebrate LGBTQ Indians, offering its classifieds section as a place to share stories of connection and acceptance. As the year draws closer to the first anniversary since India revoked the 158-year-old colonial law of section 377 of the Indian Penal Code, which criminalized LGBTQ sexual choices, the major news brand is taking a stand with a major campaign. Sanjeev Bhargava, the director of brand at TOI, said, “At TOI, we believe in celebrating the differences in an inclusive society. The LGBTQ community has always had a place in our Read full story › Source: The Drum...

on May 17, 2019

By Imogen Watson Splashing marketing spend on a Game of Thrones (GOT) ad break appears to have been a strategic move for Ikea, O2 and BT – all of which topped the chart for the most social lift following their ad appearance during the series. The insight arrives from research conducted by 4C Insights which looked into the TV social lift impact of the ads slotted in between each part of GOT’s long-awaited final season. Eight years since the fantasy-drama show began in 2011, the final season of GOT has been dished up to its dedicated fans, desperate to Read full story › Source: The Drum...

on May 16, 2019

By John Glenday London-based marketing communications group MSQ Partners has netted a significant cash investment by private equity firm LDC which values the business at £37.5m. The cash will be harnessed to power expansion beyond the M25, supporting the roll-out of its multi-disciplinary model further afield and further growth at its individual agencies including Holmes & Marchant, Smarts Communicate, Stack, Stein IAS, The Gate and twentysix. A combination of organic growth and possible acquisitions is envisioned to achieve these aims with LDC’s John Clarke and Jonathan Bell joining the board as Read full story › Source: The Drum...