Posts made in May, 2019

on May 16, 2019

By Rebecca Stewart After a tumultuous year for the business, Ogilvy UK’s creative department is readying itself for a new era – hiring Facebook creative Shishir Patel as executive creative director, as well as rethinking how it pools talent to work on client briefs. Starting immediately, Patel will report directly to chief executive creative director Jules Chalkley and will work primarily on the agency’s British Airways account. Along with him come new ways of working for the WPP-owned agency’s 100-strong creative team. Patel has more than 18 years’ experience in the industry, spanning agencies such as DDB London, Fallon, Wieden+Kennedy and BBH London. Read full story › Source: The Drum...

on May 16, 2019

By Rob Steeles As The Drum Roses Awards wraps up for another year, judge and executive creative director of AmazeRealise, Rob Steeles reflects on some of his favourite winners of 2019. My first experience of advertising was at JWT in Manchester. I was 18 and I’d somehow managed to blag my way into a placement while on my graphics course in Rochdale. I had a blast. In fact, I fell in love with the industry. And I looked to which agencies were doing all the best work and they were all hundreds of miles away in London. Fast forward more years than I’d like Read full story › Source: The Drum...

on May 15, 2019

By Olivia Atkins Deisgn agency Sunshinegun looked to Mozambique, the birthplace of Nando’s PERi-PERi flavouring – to design its new crockery range. Keen to incorporate the colours, architecture and art found in the country’s capital, Maputo, the collection references Mozambique’s rich history and is heavily influenced by both African and Portuguese architectural design and culture. “We wanted to bring the vibrancy of Mozambique, the birthplace of Nando’s PERi-PERi, to life,” says Bronwen Rautenbach, Sunshinegun’s creative partner and co-founder. “We sent, Simps and Nolo, two young designers with an eye for patterns and a spirit for adventure, to Mozambique to bring a real Southern Read full story › Source: The Drum...

on May 15, 2019

By Olivia Atkins Deisgn agency Sunshinegun looked to Mozambique, the birthplace of Nando’s PERi-PERi flavouring – to promote its new crockery range. Keen to incorporate the colours, architecture and art found in the country’s capital, Maputo, the collection references Mozambique’s rich history and is heavily influenced by both African and Portuguese design and culture. “We wanted to bring the vibrancy of Mozambique, the birthplace of Nando’s PERi-PERi, to life,” says Bronwen Rautenbach, Sunshinegun’s creative partner and co-founder. “We sent, Simps and Nolo, two young designers with an eye for patterns and a spirit for adventure, to Mozambique to bring a real Southern African Read full story › Source: The Drum...

on May 15, 2019

By Pete O'Mara-Kane The promise of artificial intelligence (AI) in marketing is huge. Once a product of the future, AI is now commonplace and is only becoming more relevant to our marketing needs. With its ability to personalise the online user experience, the $1.2 trillion industry is heralded as the silver bullet to the many challenges that marketers currently face. Yet, when it comes to implementing AI into the marketing mix, brands and agencies must look beyond the promises and assess what their AI provider is able to bring to the table. Although marketers don’t need to know the technical details behind Read full story › Source: The Drum...