By Jennifer Faull Gill Whitehead is to depart Google after three years, The Drum can reveal. Whitehead joined the tech giant from Channel 4 in March 2016 when she took up the role of senior director of market insight EMEA. Within a year she was promoted to senior director, client solutions and analytics. Her next role is not yet known. Google declined to comment on its plans to replace her. Whitehead started her career at the Bank of England and then Deloitte Consulting before making the move into broadcasting in 2005 when she joined the BBC as head of strategy, rising to become Read full story › Source: The Drum...
Read MoreBy John McCarthy A job posting on LinkedIn last week suggested that Amazon has plans to bring blockchain technology into its advertising product. The adtech giant stands to update its advertising offering in “fairly non-revolutionary ways” like ad impression and payment reconciliation. The company is looking for a software development engineer with blockchain experience to join its advertising FinTech team. The posting said: “This is an opportunity to define a technology architectural direction of a greenfield area for Amazon‘s advertising business using Blockchain technology.” The team is reportedly focused on creating a “blockchain ledger, billing and reconciliation systems Read full story › Source: The Drum...
Read MoreBy Andrew Blustein After years of talks, CBS and Viacom have officially merged Tuesday creating a combined media company worth $28bn. The two groups split in 2006. After a series of stalled out negotiations, the recombined companies – now called ViacomCBS – are back together under the umbrella of their controlling group National Amusements. Gartner analyst Eric Schmitt said that while the deal obviously doesn’t come as a surprise, it does mean there’s another “credible scaled player” in the TV marketplace. “I think this is likely to slow the erosion in pricing in national TV,” said Schmitt, as there’s now one seller in the Read full story › Source: The Drum...
Read MoreBy Shawn Lim For the Singapore Grand Prix (SGP), the promoter of the Singapore leg of the FIA Formula One (F1) World Championship, out-of-home advertising has proven to be a novel medium to engage new audiences in the sport. As part of its promotion for the upcoming F1 race in Singapore, it used a lighting technology called LumiWerkz to create a 3D out-of-home (OOH) campaign that saw five Singapore F1 3D cars have their intricate body designs illuminated to recreate the night race visual experience. The campaign was managed with the help of Moove Media, the advertising arm of the transport Read full story › Source: The Drum...
Read MoreBy John Glenday Nintendo has dominated videogame advertising spend through July with an impressive 60% share of expenditure, according to data provided by iSpot.tv. The Japanese entertainment giant loosened its purse strings to the tune of $3.7m for the month, comfortably outspending all other gaming brands who spent just $2.5m between them over the same period. The budget-busting figure has largely been attributed to a splurge in spending associated with a Super Mario Maker 2 commercial titled ‘Level of Your Dreams’ which has been promoted across Nick, Nicktoons and Teen Nick during hit shows such as SpongeBob SquarePants. In all Read full story › Source: The Drum...
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