By Elliott Jacobs Ted Baker selling its products in Japan is yet another sign of today’s truly global marketplace. Internationalisation is now an inescapable part of commerce – ignore it at your peril. With companies seeing their home markets saturating, a vast number are looking to sell their products internationally. Retailers failing to seek international opportunities are falling by the wayside. Businesses have historically shied away from overseas markets because of their complexity and the costs involved with setting up shop – eCommerce has well and truly broken that barrier. Many regions, from Europe to Africa and Asia, see cross-border eCommerce as a key Read full story › Source: The Drum...
Read MoreBy John Glenday Open internet advertising platform Criteo has been reaping the benefits of a partnership with Twitter-owned mobile monetization platform MoPub after seeing conversions for its advertisers jump 90% year-on-year for this inventory. This has been attributed to growing rates of engagement which have seen clickthrough rates quadruple versus standard banner ads, prompting plans to deepen the partnership by bringing additional formats to advertisers such as video. Marc Grabowski, EVP global supply, Criteo, commented: “Mobile continues to be a major focus for Criteo, and just last year our app business grew 54% year-over-year. As we continue to invest Read full story › Source: The Drum...
Read MoreBy Imogen Watson Sport England has followed up its successful ‘This Girl Can’ campaign with ‘We Are Undefeatable’, a campaign intending to inspire people with long-term illnesses to do more physical activity. In a similar vein to previous campaigns created by FCB Inferno, the new work puts the spotlight on real people but has taken a different approach to the Cannes award winning This Girl Can campaign, which captured the funny reality of exercise for ordinary people. This time, the subject matter is more raw and heart-wrenching, targeting a plethora of illnesses that differ in severity, while covering multiple ethnicities Read full story › Source: The Drum...
Read MoreBy John Glenday Asda is challenging its mass-market perceptions by partnering with the well-heeled Downton Abbey household to prove that it has everything you could want for even the grandest of dinners. The cross-channel campaign brings the cast of kitchen stars to life in the formidable presence of Mrs Patmore who gives her all to the back of house preparations for a Royal Visit by rustling up a succulent joint of roast beef. Eilidh Macaskill, vice president of creative and media at Asda, commented: “Downton Abbey is world-renowned for its wonderful kitchen, stunning feasts and a head cook who only accepts Read full story › Source: The Drum...
Read MoreBy John Glenday Beattie has confirmed it is to merge with Belfast-based PR agency Serious in a move which could create 20 new jobs within six months. The combined entity will be named Beattie Ireland and offer island-wide integrated communications services managed from the current Serious Belfast base and a new office in Dublin. First established in 2007, Serious specialises in B2B and reputation management via a variety of creative, social, digital and PR campaigns but will now lose its separate identity to operate under the better established Beattie brand. Beattie chief executive Laurna Woods said: “This is our second joint venture. Read full story › Source: The Drum...
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