By Taruka Srivastav Singapore Airlines (SIA) and Malaysia Airlines (MAS) have joined forces to share revenue on flights between Singapore and Malaysia and expand codeshare routes. As part of the agreement, SIA and MAS plan to operate flights between Singapore and Malaysia which will see the carriers – which split out from Malaysia-Singapore Airlines in 1972 – coordinate flight schedules, offer joint fare products, align corporate programmes, explore tie-ups between their frequent-flyer programmes and share revenue on such flights. The partnership will also entail joint marketing activities to boost long-haul tourism to Malaysia and Singapore, including the potential development of airpasses. The agreement, which Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Open internet advertising platform Criteo has appointed Megan Clarken as its chief executive officer, based in Paris with the aim to accelerate Criteo’s transformation into a technology platform. Clarken spent fifteen years in various positions at Nielsen and was recently the chief commercial officer of Nielsen Global Media. Criteo’s founder JB Rudelle will remain as chairman of the board of directors. Rudelle said: “I am personally very happy to work with Megan on the next phase of our transformative journey. The addition of Megan will significantly strengthen our executive team in its strategic evolution.” Clarken added: “This is a Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav The Hong Kong Tourism Board (HKTB) has appointed Dane Cheng as the executive director of the HKTB. The chairman of the board Pang Yiu-kai said that Cheng’s appointment would be effective from November 1, 2019. Prior to this, Cheng was with Cathay Pacific Airways where he held senior positions in general management, marketing, communications and international affairs in various regions. Pang said: “I am confident that Cheng’s profound knowledge of Hong Kong, Mainland and international markets combined with his excellent management skills will help the HKTB continue to promote Hong Kong worldwide with effective marketing strategy.” Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Food delivery platform Foodpanda has diversified into delivering on-demand groceries, flowers and household essentials in Singapore. Foodpanda has joined forces with over 1,000 retailers nation-wide for various convenience products such as groceries, beauty and baby care products. According to an official statement, Foodpanda has been bolstering its product and engineering teams. Within the last three months, Foodpanda has hired 100 engineers in Singapore to optimise its back end technology, with a goal to hire up to 300 by end-2019. Luc Andreani, managing director of Foodpanda Singapore said: “We know how busy and time-starved our lives can get. Over the past year, from Read full story › Source: The Drum...
Read MoreBy Staff Writer There are plenty of data oto indicate that a balance between short-term sales activations and long-term brand building is the key to effective campaigns. That is why The Drum Advertising Awards 2019, in partnership with the Financial Times, is recognising outstanding brand-building campaigns. The Long Term Brand-Building award will celebrate those that have taken a long-term, strategic approach to marketing, who have produced creative work and strategic executions that have effectively grown the value of brands. Here is your shortlist of the brands that have done just that. Accenture – High Performance Delivered Loading… A long-running premium Read full story › Source: The Drum...
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