Posts made in October, 2019

on Oct 30, 2019

By Lindsay Pattison Each month, WPP’s chief client officer Lindsay Pattison shares her favorite client developments in the world of creativity and technology. Here she takes a look back at what caught her eye in October. 1) There are so many gems to be found in this podcast. Listen and hear Kurt Kane, chief commercial officer of Wendy’s, chat about taking a brand from 0 to 60 personality-wise, why people on social ask Wendy’s for help with their maths homework, and how being flexible but relentless got him where he is today. 2) The subscription obsession shows no sign of slowing, and I Read full story › Source: The Drum...

on Oct 29, 2019

By Taruka Srivastav Symphony Talent has appointed Gunnar Kiene as chief creative officer for the organization’s US operations. In his new role, Kiene will be responsible for helping to set the creative vision for the organization and will oversee innovation, engagement and the creative direction for Symphony Talent’s roster of clients. He will also be leading Symphony Talent’s overall product experience. Prior to this, Kiene was the executive creative director at Havas where led a multidisciplinary team across design, UX and copy. Before that, Kiene led the New York Creative department at SapientRazorfish working across accounts such as MasterCard, Lufthansa, Target and Verizon. Roopesh Nair, Read full story › Source: The Drum...

on Oct 29, 2019

By John McCarthy Discovery’s fledgling golf streaming app GolfTV is developing an events franchise with the sport’s elite, experimenting to build brand awareness, subscriptions, and its content library with compelling one-off broadcasts you can’t get anywhere else. With ambassador Tiger Woods and the PGA Tour, it is creating exhibition matches that might be live sports streamings’ answer to Netflix and Amazon ‘Originals’. GolfTV was launched in January 2019 to bring non-US PGA Tour rights under a single global platform aimed at a younger, international golf audience. For $2bn, it secured 150 PGA Tour competitions in a 12-year-deal before splurging on Tiger Woods Read full story › Source: The Drum...

on Oct 29, 2019

By Taruka Srivastav United Nations World Food Programme (WFP) has unveiled a campaign ‘Feed Our Future’ with the aim of highlighting hunger and malnutrition in India. The program launched in collaboration with UFO Moviez narrates the plight of a group of Syrian refugee children who were selected from the local community playing in rubble and gazing out of bombed-out buildings in an apparent war zone. The campaign, which involved Sir John Hegarty and his business The Garage, will be supported by Showbox Music TV Channel, LF (Living Foodz TV Channel) and Red FM 93.5 to drive the message of zero hunger deeper into the Read full story › Source: The Drum...

on Oct 28, 2019

By John Campbell How are marketers and creatives placing their bets when it comes to investing in voice technology? How do they budget for investment in creative tech, and is there the pressure to use it regardless of whether the consumer is there or not? John Campbell, managing director and founder of Rabbit and Pork, talks about these issues. One of the major draws of emerging and creative technology for brands is the ‘new factor’; the opportunity to be the first company to launch on a new platform – to boldly go where no brand has gone before. As with any new tech development in Read full story › Source: The Drum...