Posts made in January, 2020

on Jan 29, 2020

By Danielle Gibson The Drum Search Awards returns for 2020, celebrating the most effective search strategies and campaigns over the past 12 months. Microsoft, GoCompare, Trainline, Yotel, Linkedin, Google, Vaunt, Deliveroo, MediaCom, Amara, Delete Agency and Foxtons are set to judge this year’s crop of entries. The jury will come together with their knowledge and expertise to asses the most innovative, creative and effective search campaigns in both the PPC and SEO sectors. The deadline for the awards is Thursday 30 January. Below is a breakdown of six jury members: MicrosoftAdrian Cutlerdirector, global agencyCutler is a regular keynote speaker, award judge and panellist Read full story › Source: The Drum...

on Jan 28, 2020

By Andrew Blustein Don’t expect to see any ads on Apple TV+. “We feel strongly that what that customer wants is an ad-free product,” Tim Cook, Apple’s chief executive officer, said on an earnings call today (28 January) when asked if the company’s streaming service will make room for ads. Apple has a wide range of consumer data it gleans from product sales, subscription services and credit card business that it could use to target TV+ viewers with ads. While Cook doesn’t have an “aversion” to ads that “don’t encroach on people’s privacy,” he made it clear that Apple is Read full story › Source: The Drum...

on Jan 28, 2020

By John Glenday The city of Las Vegas has postponed all activity related to an ad campaign until an unspecified later date, as a mark of respect following the death of Kobe Bryant, his daughter Gianna and seven others in a helicopter crash on Sunday. The Las Vegas Convention and Visitors Authority (LVCVA) took the step despite having already booked in the advertisement for this year’s Grammy’s, where the promotion ran as first envisaged. Steve Hill, CEO and president of the LVCVA, said: “As many are aware, we were prepared to launch the newest advertising campaign for Las Vegas during the Read full story › Source: The Drum...

on Jan 28, 2020

By Stephen Lepitak An application has been made to the Advertising Standards Authority (ASA) and Instagram to introduce a new code that will prevent brands and influencers from promoting “perfectionism”. The initiative is being led by Chris Ward, a former creative director of Comic Relief and 1Goal (an organisation which focused on driving the legacy left by the Fifa World Cup). Ward has recently penned a book highlighting the problems caused by perfectionism, a condition he argues sees the sufferer constantly strive to achieve flawlessness. The issue has been described as “an epidemic” and “a public health issue” by researchers, and in Read full story › Source: The Drum...

on Jan 28, 2020

By Danielle Gibson The Evening Standard’s digital editor-in-chief, David Tomchak is to chair the judging panel of The Drum Online Media Awards 2020 Tomchak’s will lead a jury of industry experts in identifying the cleverest, boldest and most original purveyors of news and views from around the world. Under his leadership Standard.co.uk has won four Drum Online Awards in 2019: Best National News Website, Best Campaign (Aids Free), Best Lifestyle News Website and the judges Best Website. On what he expects to see from the entrants this year, Tomchak said: “I want clear strategies that are creative and diverse and have tangible, measurable Read full story › Source: The Drum...