By Sascha Kuntze As we enter the Year of the Rat, advertising creatives across Asia offer their favourite Chinese New Year (CNY) campaigns from over the years as we celebrate the best work from the festive period and hear their views on what is best in class. Time. I barely have any to write this piece. You have even less to read it (it’s a miracle you’re reading thus far). In today’s world of bite size content, instanews and impulse wars, it’s really refreshing to see that people still take the time for what matters: meeting family during CNY to connect with one another and Read full story › Source: The Drum...
Read MoreBy Mickey Mouse Marketing is about making a noise, so it’s perhaps fitting that a grand old music festival can teach us all a few lessons about how to get heard in the hotly-competitive digital ecosystem. Recently, music legend Paul McCartney showed he was as in tune with social media as the sounds of the swinging Sixties. His post to announce he will headline next year’s 50th anniversary Somerset showpiece was fun and shareable content apt for a world that demands a little more than a typed statement. He tweeted three pictures – composer Philip Glass, actor Emma Stone and musician Chuck Berry. The tweet Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart When UK bakery chain Greggs launched its vegan sausage roll last year it befell the wrath of Good Morning Britain presenter Piers Morgan. The former Sun editor took issue with the eco-friendly pastry, describing execs at the high-street bakery as “PC raved clowns” and spitting out a sample live on-air. The publicity, however salty, turned out to be a gift. In 2019, Greggs total sales rose by 13.5% buoyed by the attention garnered from adapting its best-selling item on its menu for vegans. Sales at more established stores also rose 9.2% for the year too and the 25,000 staff Read full story › Source: The Drum...
Read MoreBy Shawn Lim Nike will be sponsoring teams and players in the T1 Entertainment & Sports organization including the League of Legends team and the gamer known as Faker (Lee Sang-hyeok). T1 Entertainment & Sports is a global eSports joint venture that owns and operates T1 League of Legends (LoL) Champions Korea (LCK) team, along with teams in competitive gaming segments that include Fortnite, Dota 2, PUBG, Super Smash Bros., Hearthstone, Apex Legends and Overwatch. The T1 LoL LCK team, previously known as SK Telecom T1 won three LoL World Championships in 2013, 2015 and 2016. The sponsorship will see all T1 Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny In order to find the world’s top marketer, The World Federation of Advertisers (WFA) has once again partnered with The Drum for the Global Marketer of the Year award. Here we interview nominee Richa Goswami about how she’s turned FMCG giant Johnson & Johnson’s business into a digitally-savvy industry leader. Richa Goswami leads J&J’s digital efforts globally and yet she’s humbled and surprised at being considered among the industry heavyweights for the WFA marketer of the year title. It’s partly down to Goswami’s personality, which makes her a very open and approachable leader, but also Read full story › Source: The Drum...
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