By John Glenday The FA have released a topical twist on a familiar refrain with Football’s Staying Home’ — an impassioned plea from some of the beautiful game’s biggest stars for people to stay indoors. Introducing #FootballsStayingHome! We’ll let our captains tell you more. Over to you, @stephhoughton2 and @HKane… pic.twitter.com/ATbKoh0Rlw — England (@England) March 30, 2020 Conceived as a means of promoting physical and mental wellbeing amid the lockdown, the public health campaign is fronted by Harry Kane and Steph Houghton who reached out directly to Twitter Read full story › Source: The Drum...
Read MoreBy John McCarthy InYourArea, Reach’s online hyperlocal news aggregator, is out to prove its utility to UK audiences during the Covid-19 pandemic. The platform, founded in 2017, is collating trusted news sources (mostly Reach’s) and building useful data widgets. Its mission is to inform local communities, almost contrastingly, at scale. InYourArea editor-in-chief Ed Walker believes that it does this better than other news providers or social networks. He describes the platform as something between a local Facebook group, a Next-Door community and a personalised news hub. In exchange for a postcode, it feeds users the latest news, traffic and travel updates, homes for Read full story › Source: The Drum...
Read MoreBy Shawn Lim Australia has come in first for brand safety in mobile because of a sophisticated local ecosystem of advertisers, publishers, and industry bodies championing initiatives such as ads.txt. That means advertisers have prioritized clean impressions and publishers to deliver relevant engaging content and online experiences to garner longer ad exposure times, a great proxy for attention and engagement, according to Integral Ad Science’s Media Quality Report (MQR) for the second half of 2019. Australia’s brand risk for desktop display improved from 4.6% ‘unsafe’ content in the second half of 2018 to 1.9% in the second half of 2019. Australia’s brand risk Read full story › Source: The Drum...
Read MoreBy Darren Woolley For Australia, 2020 is shaping up to be an apocalypse of biblical proportions. First, there were bushfires, then floods and now a plague has descended on the country and the world. At a time when leadership is required, Australia has #ScottyFromMarketing. As I have written before, the Australian prime minister’s hashtag is actually a significant insult to professional marketers everywhere. It was reported earlier this year, the chief creative officer at PwC, Russel Howcroft, was called to the prime minister’s office late last year for marketing advice. Clearly the advice was not taken in regard to the bushfires, where Read full story › Source: The Drum...
Read MoreBy Shawn Lim Facebook has created a Corona Helpdesk Chatbot on its Messenger platform in India to raise awareness, provide authentic and accurate information in order to debunk fake news about coronavirus. This comes after the Indian government issued an advisory to social media companies to clamp down on the circulation of false information and unverified data on the outbreak, and deployed its own officials to debunk fake news on March 20. There has been an increase in misinformation and fake news on the coronavirus across platforms since the outbreak was first detected in India. For example, Reuters reported how Read full story › Source: The Drum...
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