By Kyle O'Brien Welcome to The Drum’s Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe. The Drum continues to take a look at how brands, media entities and others are using creativity to inform and educate the public during the coronavirus pandemic. We will keep adding to this article as more campaigns come through, so check back often. See the first roundup of coronavirus creative campaigns here. Scroll through the work below, then click through to the global Creative Works site and see what stands out. For project information, creative credits and Read full story › Source: The Drum...
Read MoreBy Imogen Watson When life feels jolly rotten, music is something people haven’t forgotten. On the power of music in creating connections, a key discussion at The Drum’s Digital Transformation Festival was how brands are getting involved with music in this digital age. With the Drum’s associate editor, Sonoo Singh, was Mumford and Sons’ musician and chief exec of Venue Group Ben Lovett. In late 2016, Lovett opened a grassroots venue called Omeara before opening Lafayette, a live venue at Kings Cross. Joining them were Andrew Dougan, head of experiential and global business partners Geometry, and James Kirkham, chief business Read full story › Source: The Drum...
Read MoreBy The Drum Reporters It was another busy week as The Drum’s Digital Transformation Festival continued, providing us with more food for thought from leaders and experts from across the digital industry. Here are some of the most interesting things we learned in week two. 1. Readers are flocking back to their trusted news brands as trust in social media declines. Tracy De Groose, executive chair for Newsworks told The Drum that readership for online news was up by record-breaking numbers according to Pamco data. “On a daily basis, readership is up to 34 million, a 10% increase YoY,” she said. “If we look at Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak To showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week’s 10 questions are put to Demet İkiler, EMEA chief executive officer of GroupM. What was your first-ever job? Well, we need to go back to when I was 15 years old! I was acting in advertising TV spots as part of a part-time casting job and giving English and French lessons at university. Read full story › Source: The Drum...
Read MoreBy Tom Ollerton Interviewed in the latest installment of the Shiny New Object Podcast by Automated Creative’s Tom Ollerton is Lizzie Widhelm, senior vice-president of ad innovation and sales enablement at Pandora. Here are five things Ollerton found out as a result of the conversation. Identity monetisation will change our lives Widhelm is pretty progressive in her views around data use and her Shiny New Object is ‘identity monetisation’. She believes that while current momentum takes us towards regulation and privacy, the future will be all about brands using our data to get to know us better, while allowing us to monetise it. She Read full story › Source: The Drum...
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