By Shawn Lim As social distancing and work-from-home become the new normal during the coronavirus pandemic (Covid-19), consumers globally are searching for news and useful information to stay productive as they work remotely. This is the perfect time for brands to reach consumers with shoppable content that can drive purchases that are useful and helpful for them, Verizon Media believes. Rose Tsou, the head of international and e-commerce at the media platform points to the ‘At-Home’ edition on Yahoo shopping, which has curated content and ideas to help users work from home, stay fit and balance family, with the Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny The social and economic reality of the global coronavirus (Covid-19) pandemic is only starting to really hit home for many but over the weekend China started to lift its social restrictions as the number of new locally transmitted cases slowed. It is still early days, even for China, as to whether life will be entirely back to normal, with some sceptical that a push to economic normality is hasty. Even with social distancing being lifted, two-months in lock-down could mean that consumer behaviours have changed and a new, more digital, normal is left in place. <p Read full story › Source: The Drum...
Read MoreBy Thomas Hobbs With large swathes of the Western world currently in lockdown because of the coronavirus pandemic, governments are scrambling to try to minimize the damage caused by the virus. Yet proper utilization of technology such as virtual care and wearables could be the key to winning the fight, according to Arielle Trzcinski, a health care analyst at Forrester. Tzrcinski has been researching virtual care for the last two years and she says the current outbreak is a huge opportunity for technology to take some of the pressure off hospitals and even boost people’s mental health. “Virtual care can play Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak ITV has withdrawn its market guidance for the year and implemented cost-cutting measures as a result of the impact that Covid-19 is having on the commercial broadcaster, chief executive Carolyn McCall has announced. In a trading update, the broadcaster has announced the aim to reduce its programme budget by £100m including savings made from production around the now postponed Euro 2020 tournament. Discretionary spending will also be cut by £20m alongside already announced savings of £10m and another £30m has also been identified, the statement claimed. McCall outlined the issues the broadcaster faced in terms of its production house, ITV Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny The combination of hotpot and L’Oreal isn’t an obvious partnership but once the makeup brand discovered the steamy food was the ultimate beauty stress test, it was an obvious link for its long-wear makeup range. This weekend saw the positive news that China, one of the hardest-hit countries by the coronavirus, was starting to get back to normal life. Across the country, people had been limiting social interaction in order to curb the spread of the virus and not overwhelm public services but in most Chinese towns and cities, people are preparing to get back to normal. <p Read full story › Source: The Drum...
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