By Charlotte McEleny The IAB Southeast Asia and India’s Rolling Heavies series is back, with more of Asia Pacific’s most influential digital leaders answering questions while riding on a bike. This is the third series, created by the IAB Southeast Asia and India in partnership with cloud video creation platform 90 Seconds, that The Drum is proud to exclusively host. The series sees IAB Southeast Asia and India regional chief executive Miranda Dimopoulos, ask senior industry leaders about their career while riding down Singapore’s East Coast Park. In the latest episode, Alex Sibois, head of agency and channel sales, APAC, LinkedIn Read full story › Source: The Drum...
Read MoreBy Rita Batalha DNA holds information about a living organism. It carries genetic data, and all the instructions that a living organism needs to grow, reproduce and function. While the use of DNA has been widely applied by biological and forensic institutions; in recent years, new ways of using DNA have started to emerge. Across several industries, DNA testing is being leveraged for consumer personalisation and data capture. By sending a saliva sample to a lab for analysis, consumers can learn how their DNA influences their health and wellness. They can then share these insights with different companies in exchange for personalised products and Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Facebook is bringing its ‘More Together’ positioning to the UK to underscore how its online support networks are enabling people to help each other through the global Covid-19 pandemic. The rollout follows on from a 2019 debut campaign from its first chief marketing officer Antonio Lucio in the US, promoting the role of its groups in creating online communities. The push also comes as Facebook reveals that 2 million people have joined more than 2,000 local Covid-19 community support groups since the start of the outbreak. Facebook says the work will “reflect the most relevant consumer mindsets and experiences” from Facebook Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Google’s parent company Alphabet Inc announced first-quarter results yesterday, stating that performance was in line with expectations until March when ad revenues slowed down. The business still saw a 13% growth for the quarter, compared with last year, when combining the results of its search, Youtube and Cloud business, but the slowdown in ad revenue in March due to Coronavirus was “sudden and significant”. Sundar Pichai, chief executive of Alphabet and Google, explained the results on the firm’s earnings call, explaining that it had started 2020 strongly. “Q1 was in many ways the tale of Read full story › Source: The Drum...
Read MoreBy Selina Donald To be in the business of events in 2020 is the equivalent of owning shares in Blockbuster back in 2010. Covid-19 has upended the way we live, work and socialise faster than you can say ‘Netflix and chill’, and the event industry has been hit hard. Really hard. The experience economy will be worth $12bn by 2023, and, until this year, it was growing by 8% annually. Events bring people together. They educate, empower and inspire audiences. Events can spark social movements. They can raise profits and build brand awareness. But events are also the Read full story › Source: The Drum...
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