Posts made in May, 2020

on May 28, 2020

By Imogen Watson Flexing the influence and reach of its multinational consumer company, ahead of Pride next month, Procter and Gamble (P&G) has spoken up about the need to increase LGBT+ visibility in advertising and released a fresh spot that acts as a stark reminder that there is still considerable ground to be made. Yesterday (27 May) it released the findings of its first-ever ‘LGBT+ Inclusion in Advertising and Media’ study alongside its strategic partner, Glaad. Conducted online between November and December 2019, the study questioned 2031 non-LGBT+ US citizens across America, over the age of 18. It measured how non-LGBT+ Americans respond Read full story › Source: The Drum...

on May 28, 2020

The Drum is launching a series looking at audio excellence, sonic innovation and voice storytelling – ideas that show the breadth of what can be done with audio. This week Spotify chooses its top 10 ideas – from creative 30 second audio spots to immersive voice games using connected devices. 1. The Maze Alexa skill: Westworld An immersive gaming skill allowing Westworld fans to go on their own quest for consciousness. Created by Dentsu Aegis Network’s 360i and conversation design studio, was developed as an Amazon Alexa skill that lead users on an interactive story. The choices the Read full story › Source: The Drum...

on May 28, 2020

By John McCarthy Remember going to events, awards, conferences, gigs, gatherings, and get-togethers? These were usually assembled by a recognisable brand and monetised by entry fees and sponsors. For publishers, they proved a lucrative platform to demonstrate their expertise and engage audiences in person – until the lockdowns came into force. Due to the spread of Covid-19, thousands of publisher-planned events, all reliable earners in a turgid ad market, were faced with a choice: pivot to a digital format or face cancellation. Here The Next Web, Bloomberg Media, Financial Times and Verizon explained how they are handling the shift. Wytze de Haan, director of events Read full story › Source: The Drum...

on May 28, 2020

By John McCarthy CNN has produced a branded marketing campaign for the UN World Tourism Organization (UNWTO). The creative is significant, indicating that travel and leisure brands are ready to return to the market. James Hunt, vice-president of creative and marketing lead at CNN International Commercial, explained he’s working to help brands find their lockdown voice, even if products currently remain just out of reach. CNN and the UNWTO have released the ‘Travel Tomorrow’ campaign, a 60-second film taking viewers to eight locations around the globe. The hope is to stoke wanderlust among tourists waiting for travel restrictions to be eased around Read full story › Source: The Drum...

on May 27, 2020

By Imogen Watson Creative Director’s Choice gives creative directors a chance to highlight the best work and spotlight campaigns that are making a difference. In this edition, The Odd Shop’s Niels de Wit commends Fanta’s ‘Idiots Are Amazing’ for putting stupidity on a pedestal. Loading… Einstein once said: “Two things are infinite: the universe and human stupidity; and I’m not sure about the universe.” We live in a world where brands love to portray everything is awesome – from ‘awesome‘ products or the go-to brand for ‘awesome‘ people. If that was truly the case then Einstein’s quote seems Read full story › Source: The Drum...