Posts made in May, 2020

on May 22, 2020

By Ellen Ormesher Attempting to boost morale as many lockdown restrictions remain in place, BBC Creative has teamed up with BBC Sounds and BBC Radio Stations to produce a new film for ‘The Great British Sing-A-Long’. The ad takes a bird’s eye view of a block of flats, where the residents in lockdown sing and dance in unison to David Bowie’s 1977 hit ‘Heroes’. The spot ends by encouraging people to join in the BBC’s Great British Sing-A-Long every Thursday at 9am on BBC’s pop Radio stations and BBC Sounds. Lambros Charalambous, creative head at BBC Sounds said: “The BBC’s Great British Sing-A-Long has quickly become Read full story › Source: The Drum...

on May 22, 2020

By Open Mic The Covid-19 pandemic has had an unprecedented impact on all of our lives. As we start to adjust to the realities of a home working economy, it is important for us to monitor how consumers’ behaviour is changing, the opportunities and challenges being created for different channels and the overall long-term impact that this period may have on our industry. Here, IAB UK’s Video Steering Group share how they’re seeing the Covid-19 outbreak change viewing habits, including insight from Carat UK, LinkedIn, Twitter, Unruly and Xandr. How has consumer behaviour changed in regards to the consumption of video content as a Read full story › Source: The Drum...

on May 22, 2020

By Guy Wieynk Covid-19 has radically changed many things – one of them being the conversation around 5G. 5G conspiracy theories continue to run wild with 5G masts set alight, the flames fanned by wider Covid-19 anxiety. While we know it’s all fundamentally untrue, left unchecked this misinformation could do long-term damage to the industry. So how are we responding? Are we prepared to admit that we might not have got our messaging right? What are we doing apart from rolling our eyes and tutting? As the generation of marketers tasked with establishing this technology we need to act fast and that means Read full story › Source: The Drum...

on May 22, 2020

By Charlotte McEleny Singapore Radio station Gold 905 has admitted defeat in an argument with a listener about a competition that saw Spandau Ballet’s Tony Hadley weight in. The radio station found itself in the middle of a social media storm this week, as listeners sought redemption for a listener that was denied a prize win due to his accent. The radio station runs a popular but very difficult competition to win $10,000, in which listeners have to guess the voices of a set of celebrities. The competition tends to run for multiple weeks because it’s hard to guess correctly the first Read full story › Source: The Drum...

on May 21, 2020

By Imogen Watson While children’s exposure to gambling ads on TV has dropped in recent years, the Advertising Standard Authority (ASA) has warned of the need to stay vigilant when policing online ads. Mindful of reducing children’s exposure to age-restricted ads, UK ad rules contain scheduling restrictions designed to significantly reduce the exposure of under-18s to ads for alcohol and gambling. The ASA’s exposure figures for 2019, published today (22 May) suggest that TV ad rules continue to have an effect on limiting children’s exposure to these categories. And after decreasing by two-thirds since 2008, the number of alcohol ads children are exposed Read full story › Source: The Drum...